@conference {1968786,
	title = {The Perilous Prudence Paradox: A market system dynamics model of a widening risk attitude-behavior gap},
	booktitle = {Consumer Culture Theory Conference},
	volume = {2022},
	year = {2022},
	month = {2022},
	keywords = {Marketing},
	author = {Pellandini-Simanyi,Lena and Barnhart,Michelle}
}