@conference {1968826,
	title = {Relating American{\textquoteright}s Responses to the Marketization of Armed Self-Defense to their Understandings of the Second Amendment},
	booktitle = {Association for Consumer Research},
	year = {2019},
	month = {2019},
	keywords = {Business Law, Marketing},
	author = {Barnhart,Michelle and Huff,Aimee and Scott,Inara}
}