@conference {1968871, title = {Consumers{\textquoteright} Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America}, booktitle = {Association for Consumer Research}, volume = {45}, year = {2017}, month = {2017}, pages = {675-676}, address = {San Diego, CA}, keywords = {Marketing}, url = {twitter.com/huffmatic}, author = {Huff,Aimee and Barnhart,Michelle and McAlexander,Brandon and McAlexander,Jim} }