@article {1968991,
	title = {The Simultaneous Sponsorship of Rival Teams: Beyond Ingroup Favoritism and Outgroup Animosity},
	journal = {Psychology and Marketing},
	volume = {39},
	year = {2021},
	month = {2021},
	pages = {196-213},
	keywords = {Marketing},
	author = {Bee,Colleen and Dalakas,Vassilis and Chen,Johnny}
}