@article {1969036,
	title = {Rivalries and Sponsorship Affiliation: Examining the Effects of Social Identity and Argument Strength on Responses to Sponsorship-related Advertising Messages},
	journal = {Journal of Marketing Communications},
	year = {2013},
	month = {2013},
	keywords = {Marketing},
	url = {http://dx.doi.org/10.1080/13527266.2013.828768},
	author = {Bee,Colleen and Dalakas,Vassilis}
}