@article {1969041,
	title = {Consumer Uncertainty: The Influence of Anticipatory Emotions on Ambivalence, Attitudes, and Intentions},
	journal = {Journal of Consumer Behaviour},
	volume = {12},
	year = {2013},
	month = {2013},
	pages = {370-381},
	keywords = {Marketing},
	author = {Bee,Colleen and Madrigal,Robert}
}