@article {1969056, title = {The Effect of Suspense on Enjoyment Following a Desirable Outcome: The Mediating Role of Relief}, journal = {Media Psychology}, volume = {14}, year = {2011}, month = {2011}, pages = {259-288}, keywords = {Marketing}, author = {Madrigal,Robert and Bee,Colleen and Chen,Johnny and LaBarge,Monica} }