@article {1977446,
	title = {Do Mia and Lebron Belong on the Same Field? The Effect of Multiple Athletic Endorsers on Firm Performance and Brand Awareness},
	year = {2009},
	month = {2009},
	address = {San Diego},
	keywords = {Entrepreneurship, Strategy \& Entrepreneurship},
	author = {Cromer,Cory}
}