@article {1969001,
	title = {Introduction to Special Issue on Sport Marketing and Sponsorship},
	journal = {Journal of Business Research},
	volume = {124},
	year = {2021},
	month = {2021},
	pages = {695-697},
	keywords = {Marketing},
	author = {Bee,Colleen and Dalakas,Vassilis}
}
@article {1968991,
	title = {The Simultaneous Sponsorship of Rival Teams: Beyond Ingroup Favoritism and Outgroup Animosity},
	journal = {Psychology and Marketing},
	volume = {39},
	year = {2021},
	month = {2021},
	pages = {196-213},
	keywords = {Marketing},
	author = {Bee,Colleen and Dalakas,Vassilis and Chen,Johnny}
}
@article {1969036,
	title = {Rivalries and Sponsorship Affiliation: Examining the Effects of Social Identity and Argument Strength on Responses to Sponsorship-related Advertising Messages},
	journal = {Journal of Marketing Communications},
	year = {2013},
	month = {2013},
	keywords = {Marketing},
	url = {http://dx.doi.org/10.1080/13527266.2013.828768},
	author = {Bee,Colleen and Dalakas,Vassilis}
}