@article {1968986,
	title = {Hope and Fear in the Experience of Suspense},
	journal = {Cognition and Emotion},
	year = {2022},
	month = {2022},
	keywords = {Marketing},
	author = {Madrigal,Robert and Bee,Colleen and Chen,Johnny}
}
@article {1968981,
	title = {When the Stakes are Low: How Key Features of Momentary  Suspense Contribute to a Global Evaluation of Enjoyment},
	journal = {Communication Research},
	year = {2022},
	month = {2022},
	pages = {1-25},
	keywords = {Marketing},
	author = {Madrigal,Robert and Bee,Colleen and Chen,Johnny}
}
@article {1969041,
	title = {Consumer Uncertainty: The Influence of Anticipatory Emotions on Ambivalence, Attitudes, and Intentions},
	journal = {Journal of Consumer Behaviour},
	volume = {12},
	year = {2013},
	month = {2013},
	pages = {370-381},
	keywords = {Marketing},
	author = {Bee,Colleen and Madrigal,Robert}
}
@article {1969051,
	title = {It{\textquoteright}s Not Whether You Win or Lose, It{\textquoteright}s How the Game is Played: The Influence of Sports Programming on Advertising},
	journal = {Journal of Advertising},
	volume = {41},
	year = {2012},
	month = {2012},
	pages = {47-58},
	keywords = {Marketing},
	author = {Bee,Colleen and Madrigal,Robert}
}
@article {1969046,
	title = {Outcomes are in the Eye of the Beholder: The Influence of Affective Dispositions on Disconfirmation Emotions, Outcome Satisfaction, and Enjoyment},
	journal = {Media Psychology},
	volume = {24},
	year = {2012},
	month = {2012},
	pages = {143-153},
	keywords = {Marketing},
	author = {Bee,Colleen and Madrigal,Robert}
}
@article {1969056,
	title = {The Effect of Suspense on Enjoyment Following a Desirable Outcome: The Mediating Role of Relief},
	journal = {Media Psychology},
	volume = {14},
	year = {2011},
	month = {2011},
	pages = {259-288},
	keywords = {Marketing},
	author = {Madrigal,Robert and Bee,Colleen and Chen,Johnny and LaBarge,Monica}
}
@article {1970196,
	title = {Moderating and Mediating Efects of Team Identifcation in Regard to Causal Attributions and Summary Judgments Following a Game Outcome,"},
	journal = {Journal of Sport Management},
	year = {2008},
	month = {2008},
	keywords = {Marketing},
	author = {Chen,Johnny and Madrigal,Robert}
}
@inbook {1969081,
	title = {Using the Olympics and FIFA World Cup to Enhance Global Equity: A Case Study of Two Companies in the Payment Services Category},
	year = {2005},
	month = {2005},
	pages = {179-190},
	address = {New York, NY},
	keywords = {Marketing},
	author = {Madrigal,Robert and Bee,Colleen and LaBarge,Monica}
}