@article {1968986,
	title = {Hope and Fear in the Experience of Suspense},
	journal = {Cognition and Emotion},
	year = {2022},
	month = {2022},
	keywords = {Marketing},
	author = {Madrigal,Robert and Bee,Colleen and Chen,Johnny}
}
@article {1968981,
	title = {When the Stakes are Low: How Key Features of Momentary  Suspense Contribute to a Global Evaluation of Enjoyment},
	journal = {Communication Research},
	year = {2022},
	month = {2022},
	pages = {1-25},
	keywords = {Marketing},
	author = {Madrigal,Robert and Bee,Colleen and Chen,Johnny}
}
@article {1968991,
	title = {The Simultaneous Sponsorship of Rival Teams: Beyond Ingroup Favoritism and Outgroup Animosity},
	journal = {Psychology and Marketing},
	volume = {39},
	year = {2021},
	month = {2021},
	pages = {196-213},
	keywords = {Marketing},
	author = {Bee,Colleen and Dalakas,Vassilis and Chen,Johnny}
}
@conference {1970181,
	title = {Changes in Social Values in the United States – 1976-2017: Is a New Age of Tribalism Emerging?},
	booktitle = {Association for Consumer Research},
	year = {2018},
	month = {2018},
	keywords = {Marketing},
	author = {Chen,Johnny and Gurel-Atay,Eda and Kahle,Lynn R and Suh,Wang Suk}
}
@conference {1970186,
	title = {The Moral High Ground: The Role of Moral Emotions in Consumer Boycotts},
	booktitle = {Society of Consumer Psychology},
	year = {2013},
	month = {2013},
	keywords = {Marketing},
	author = {Chen,Johnny and Xie,Vincent}
}
@article {1969056,
	title = {The Effect of Suspense on Enjoyment Following a Desirable Outcome: The Mediating Role of Relief},
	journal = {Media Psychology},
	volume = {14},
	year = {2011},
	month = {2011},
	pages = {259-288},
	keywords = {Marketing},
	author = {Madrigal,Robert and Bee,Colleen and Chen,Johnny and LaBarge,Monica}
}
@article {1970191,
	title = {Changes in Social Values in the United States, 1976-2007: {\textquoteright}Self-Respect{\textquoteright} Is on the Upswing as {\textquoteright}Sense of Belonging{\textquoteright} Becomes Less Important.},
	journal = {Journal of Advertising Research},
	volume = {50},
	year = {2010},
	month = {2010},
	pages = {57-67},
	keywords = {Marketing},
	author = {Chen,Johnny and Gurel-Atay,Eda and Xie,Guang-Xin and Kahle,Lynn}
}
@article {1970196,
	title = {Moderating and Mediating Efects of Team Identifcation in Regard to Causal Attributions and Summary Judgments Following a Game Outcome,"},
	journal = {Journal of Sport Management},
	year = {2008},
	month = {2008},
	keywords = {Marketing},
	author = {Chen,Johnny and Madrigal,Robert}
}