01726nas a2200181   4500008004100000245012500041210006900166260000900235300001000244490000800254520104000262653003201302100001601334700001801350700002201368700002001390856013401410       2020                        eng d00aCelebrity CEO, Identity Threat, and Impression Management: Impact of Celebrity Status on Corporate Social Responsibility0 aCelebrity CEO Identity Threat and Impression Management Impact o  c2020  a69-840 v1113 aIn this study, we examine the impact of CEO celebrity status on the propensity of firms to<br>engage in corporate social responsibility (CSR). Integrating identity and impression management<br>theories, we argue that a firm’s engagement in CSR activities is affected by a celebrity CEO’s<br>impression management motive to maintain his/her identity and status as a celebrity. We then<br>explore three boundary conditions under which the effects of celebrity status on CSR may be<br>strengthened. We find that celebrity CEOs’ engagement in CSR activities as an impression<br>management tactic increases when uncertainty surrounding a firm’s expected performance is<br>high, when firm performance is low, and the competitive intensity of the industry is high. The<br>findings of this study provide useful insights into the specific ways by which celebrity CEOs<br>attempt to protect their established status and reputation. This paper contributes to various<br>domains of research concerning CEOs, impression management, and CSR.10aStrategy & Entrepreneurship1 aLee, Gilsoo1 aCho, Sam, Yul1 aArthurs, Jonathan1 aLee, Eun, Kyung  u/biblio/celebrity-ceo-identity-threat-and-impression-management-impact-celebrity-status-corporate