00508nas a2200121   4500008004100000245016300041210006900204260000900273653001400282100001700296700002200313856005100335       2013                        eng d00aRivalries and Sponsorship Affiliation: Examining the Effects of Social Identity and Argument Strength on Responses to Sponsorship-related Advertising Messages0 aRivalries and Sponsorship Affiliation Examining the Effects of S  c201310aMarketing1 aBee, Colleen1 aDalakas, Vassilis  uhttp://dx.doi.org/10.1080/13527266.2013.828768