00579nas a2200145   4500008004100000245011800041210006900159260000900228300001000237490000700247653001400254100001700268700002100285856012700306       2012                        eng d00aIt's Not Whether You Win or Lose, It's How the Game is Played: The Influence of Sports Programming on Advertising0 aIts Not Whether You Win or Lose Its How the Game is Played The I  c2012  a47-580 v4110aMarketing1 aBee, Colleen1 aMadrigal, Robert  u/biblio/its-not-whether-you-win-or-lose-its-how-game-played-influence-sports-programming-0