00629nas a2200145 4500008004100000245013100041210006900172260002300241300001200264653001400276100002100290700001700311700002000328856013500348 2005 eng d00aUsing the Olympics and FIFA World Cup to Enhance Global Equity: A Case Study of Two Companies in the Payment Services Category0 aUsing the Olympics and FIFA World Cup to Enhance Global Equity A aNew York, NYc2005 a179-19010aMarketing1 aMadrigal, Robert1 aBee, Colleen1 aLaBarge, Monica u/biblio/using-olympics-and-fifa-world-cup-enhance-global-equity-case-study-two-companies-payment-0