00489nas a2200109   4500008004100000245009000041210006900131260002600200653001400226100001600240856012300256       2018                        eng d00aReaching Out and Building Up: Making Theoretical Contributions to Substantive Domains0 aReaching Out and Building Up Making Theoretical Contributions to  aOdense, Denmarkc201810aMarketing1 aHuff, Aimee  u/biblio/reaching-out-and-building-making-theoretical-contributions-substantive-domains