00588nas a2200121   4500008004100000245013000041210006900171260002000240653002100260653003200281100001700313856013600330       2009                        eng d00aDo Mia and Lebron Belong on the Same Field? The Effect of Multiple Athletic Endorsers on Firm Performance and Brand Awareness0 aDo Mia and Lebron Belong on the Same Field The Effect of Multipl  aSan Diegoc200910aEntrepreneurship10aStrategy & Entrepreneurship1 aCromer, Cory  u/biblio/do-mia-and-lebron-belong-same-field-effect-multiple-athletic-endorsers-firm-performance-and