00363nas a2200109   4500008004100000245004200041210003800083260002300121653001400144100002100158856007400179       1999                        eng d00aThe Branding of An Alumni Association0 aBranding of An Alumni Association  aPortland, ORc199910aMarketing1 aMcAlexander, Jim  u/biblio/branding-alumni-association-0