00543nas a2200121 4500008004100000245011900041210006900160260000900229653001400238100001700252700002100269856013100290 2021 eng d00aGood design is good business”: An empirical conceptualization of design management using the balanced scorecard.0 aGood design is good business An empirical conceptualization of d c202110aMarketing1 aParkman, Ian1 aMalkewitz, Keven u/biblio/good-design-good-business-empirical-conceptualization-design-management-using-balanced00437nas a2200121 4500008004100000245005900041210005800100260000900158653001400167100001700181700002100198856009600219 2019 eng d00aDesign briefs in design-driven new product development0 aDesign briefs in designdriven new product development c201910aMarketing1 aParkman, Ian1 aMalkewitz, Keven u/biblio/design-briefs-design-driven-new-product-development00519nas a2200121 4500008004100000245009400041210006900135260000900204653001400213100001700227700002100244856013200265 2011 eng d00aContent and Context: Product Design Briefs, Knowledge- based Assets, and Firm Performance0 aContent and Context Product Design Briefs Knowledge based Assets c201110aMarketing1 aParkman, Ian1 aMalkewitz, Keven u/biblio/content-and-context-product-design-briefs-knowledge-based-assets-and-firm-performance-000517nas a2200121 4500008004100000245009400041210006900135260000900204653001400213100001700227700002100244856013000265 2011 eng d00aContent and Context: Product Design Briefs, Knowledge- based Assets, and Firm Performance0 aContent and Context Product Design Briefs Knowledge based Assets c201110aMarketing1 aParkman, Ian1 aMalkewitz, Keven u/biblio/content-and-context-product-design-briefs-knowledge-based-assets-and-firm-performance00508nas a2200121 4500008004100000245009400041210006900135260000900204653001400213100001700227700002100244856012100265 2008 eng d00aDesign Artifacts as Evaluative Criteria in the Fuzzy Front End of New Product Development0 aDesign Artifacts as Evaluative Criteria in the Fuzzy Front End o c200810aMarketing1 aParkman, Ian1 aMalkewitz, Keven u/biblio/design-artifacts-evaluative-criteria-fuzzy-front-end-new-product-development00510nas a2200121 4500008004100000245009400041210006900135260000900204653001400213100001700227700002100244856012300265 2008 eng d00aDesign Artifacts as Evaluative Criteria in the Fuzzy Front End of New Product Development0 aDesign Artifacts as Evaluative Criteria in the Fuzzy Front End o c200810aMarketing1 aParkman, Ian1 aMalkewitz, Keven u/biblio/design-artifacts-evaluative-criteria-fuzzy-front-end-new-product-development-0