00501nas a2200121 4500008004100000245007800041210006900119260002200188653001400210100002300224700002000247856011200267 2014 eng d00aA Multivariate Analysis of Pre-acquisition Drivers of Technology Adoption0 aMultivariate Analysis of Preacquisition Drivers of Technology Ad aAtlanta, GAc201410aMarketing1 aBarnhart, Michelle1 aRatchford, Mark u/biblio/multivariate-analysis-pre-acquisition-drivers-technology-adoption-000538nas a2200145 4500008004100000245008100041210006900122260000900191300001400200490000700214653001400221100002000235700002300255856011400278 2012 eng d00aDevelopment and Validation of the Technology Adoption Propensity (TAP) Index0 aDevelopment and Validation of the Technology Adoption Propensity c2012 a1209-12150 v6510aMarketing1 aRatchford, Mark1 aBarnhart, Michelle u/biblio/development-and-validation-technology-adoption-propensity-tap-index-000537nas a2200121 4500008004100000245010500041210006900146260000900215653001400224100002300238700002000261856013400281 2007 eng d00aRethinking Readiness: Development and Validation of a Reduced Form of the Technology Readiness Index0 aRethinking Readiness Development and Validation of a Reduced For c200710aMarketing1 aBarnhart, Michelle1 aRatchford, Mark u/biblio/rethinking-readiness-development-and-validation-reduced-form-technology-readiness-index-200552nas a2200121 4500008004100000245010500041210006900146260002400215653001400239100002300253700002000276856013400296 2007 eng d00aRethinking Readiness: Development and Validation of a Reduced Form of the Technology Readiness Index0 aRethinking Readiness Development and Validation of a Reduced For aSan Diego, CAc200710aMarketing1 aBarnhart, Michelle1 aRatchford, Mark u/biblio/rethinking-readiness-development-and-validation-reduced-form-technology-readiness-index-1