00427nas a2200133   4500008004100000245004800041210004800089260000900137653001400146100002100160700001700181700001700198856007800215       2022                        eng d00aHope and Fear in the Experience of Suspense0 aHope and Fear in the Experience of Suspense  c202210aMarketing1 aMadrigal, Robert1 aBee, Colleen1 aChen, Johnny  u/biblio/hope-and-fear-experience-suspense00736nas a2200217   4500008004100000245009800041210006900139260000900208300000900217653001400226100001600240700001700256700001800273700001400291700002000305700001800325700001800343700001700361700001800378856012200396       2022                        eng d00aThe Paradoxes of Smartphone Use: Understanding the User Experience in Today's Connected World0 aParadoxes of Smartphone Use Understanding the User Experience in  c2022  a1-2410aMarketing1 aFaber, Aida1 aBee, Colleen1 aGirju, Marina1 aOnel, Naz1 aRossi, AnnMarie1 aCozac, Marina1 aLutz, Richard1 aNardini, Gia1 aSong, Camilla  u/biblio/paradoxes-smartphone-use-understanding-user-experience-todays-connected-world00588nas a2200145   4500008004100000245011600041210006900157260000900226300000900235653001400244100002100258700001700279700001700296856012900313       2022                        eng d00aWhen the Stakes are Low: How Key Features of Momentary  Suspense Contribute to a Global Evaluation of Enjoyment0 aWhen the Stakes are Low How Key Features of Momentary Suspense C  c2022  a1-2510aMarketing1 aMadrigal, Robert1 aBee, Colleen1 aChen, Johnny  u/biblio/when-stakes-are-low-how-key-features-momentary-suspense-contribute-global-evaluation00609nas a2200169   4500008004100000245009500041210006900136260000900205300001200214490000800226653001400234653001700248100001700265700001600282700002100298856012000319       2021                        eng d00aAre you with or against us? The cognitive and emotional consequences of sponsoring a rival0 aAre you with or against us The cognitive and emotional consequen  c2021  a698-7070 v12410aMarketing10aOSU-Cascades1 aBee, Colleen1 aKing, Jesse1 aStornelli, Jason  u/biblio/are-you-or-against-us-cognitive-and-emotional-consequences-sponsoring-rival00510nas a2200145   4500008004100000245006900041210006900110260000900179300001200188490000800200653001400208100001700222700002200239856010300261       2021                        eng d00aIntroduction to Special Issue on Sport Marketing and Sponsorship0 aIntroduction to Special Issue on Sport Marketing and Sponsorship  c2021  a695-6970 v12410aMarketing1 aBee, Colleen1 aDalakas, Vassilis  u/biblio/introduction-special-issue-sport-marketing-and-sponsorship00594nas a2200157   4500008004100000245009800041210006900139260000900208300001200217490000700229653001400236100001700250700002200267700001700289856013000306       2021                        eng d00aThe Simultaneous Sponsorship of Rival Teams: Beyond Ingroup Favoritism and Outgroup Animosity0 aSimultaneous Sponsorship of Rival Teams Beyond Ingroup Favoritis  c2021  a196-2130 v3910aMarketing1 aBee, Colleen1 aDalakas, Vassilis1 aChen, Johnny  u/biblio/simultaneous-sponsorship-rival-teams-beyond-ingroup-favoritism-and-outgroup-animosity00581nas a2200145   4500008004100000245011500041210006900156260000900225300001200234490000700246653001400253100001600267700001700283856013500300       2020                        eng d00aBetter in the (Near) Future: The Effects of Social Identity on Temporal Perspective and Optimistic Evaluations0 aBetter in the Near Future The Effects of Social Identity on Temp  c2020  a749-7650 v5010aMarketing1 aKing, Jesse1 aBee, Colleen  u/biblio/better-near-future-effects-social-identity-temporal-perspective-and-optimistic-evaluations01621nas a2200169   4500008004100000245010900041210006900150260000900219300001000228490000700238520100400245653001401249100001701263700001701280700002201297856013201319       2018                        eng d00aFrom Passion to Obsession: Development and Validation of a Scale to Measure Compulsive Sport Consumption0 aFrom Passion to Obsession Development and Validation of a Scale   c2018  a69-790 v873 aSport consumption involves complex psychological processes – facilitating emotional highs and lows that reinforce and perpetuate habitual behaviors. The current work contextually broadens the scope of compulsive consumption research by developing and validating a scale to measure compulsive sport consumption (CSC). Three studies seek to: (1) qualitatively explore CSC and probe foundational issues; (2) begin the process of scale development through item generation, purification, and validation; (3) classify compulsive sport consumers, and examine the consequences of CSC. The resulting unidimensional scale assesses the habitual and obsessive consumption of sport wherein the pattern of behavior is associated with a sense of limited control. Results shed light on the unexpected prominence of CSC and expose several interesting psychological and behavioral relationships. Implications for the recognition and study of CSC revolve around consumer well-being and the modern marketing of sport.10aMarketing1 aAiken, Damon1 aBee, Colleen1 aWalker, Nefertiti  u/biblio/passion-obsession-development-and-validation-scale-measure-compulsive-sport-consumption00590nas a2200157   4500008004100000245009600041210006900137260000900206300001200215490000700227653001400234100002400248700001700272700001500289856012800304       2016                        eng d00aCollegiate Athletic Rebranding: Transforming the Visual Identity of Â鶹´«Ã½¸ßÇå0 aCollegiate Athletic Rebranding Transforming the Visual Identity   c2016  a249-2740 v3710aMarketing1 aRumpakis, Alexandra1 aBee, Colleen1 aLee, Jason  u/biblio/collegiate-athletic-rebranding-transforming-visual-identity-oregon-state-university00524nas a2200157   4500008004100000245009700041210006900138260000900207300001200216490000600228653001400234653003200248100001700280700002000297856004900317       2014                        eng d00aThe Role of Cognitive Appraisal and Emotions of Family Members in the Family Business System0 aRole of Cognitive Appraisal and Emotions of Family Members in th  c2014  a323-3330 v510aMarketing10aStrategy & Entrepreneurship1 aBee, Colleen1 aNeubaum, Donald  uhttp://dx.doi.org/10.1016/j.jfbs.2013.12.00100380nas a2200121   4500008004100000245003900041210003900080260000900119653001400128100002100142700001700163856007800180       2014                        eng d00aUndertaking Brand Design in Sports0 aUndertaking Brand Design in Sports  c201410aMarketing1 aMalkewitz, Keven1 aBee, Colleen  u/biblio/undertaking-brand-design-sports-000465nas a2200145   4500008004100000245004900041210004900090260002300139300001100162653001400173653000800187100002100195700001700216856008600233       2014                        eng d00aUndertaking Successful Brand Design in Sport0 aUndertaking Successful Brand Design in Sport  aNew York, NYc2014  a89-10810aMarketing10aMBA1 aMalkewitz, Keven1 aBee, Colleen  u/biblio/undertaking-successful-brand-design-sport00447nas a2200133   4500008004100000245004900041210004900090260002300139300001100162653001400173100002100187700001700208856008800225       2014                        eng d00aUndertaking Successful Brand Design in Sport0 aUndertaking Successful Brand Design in Sport  aNew York, NYc2014  a89-10810aMarketing1 aMalkewitz, Keven1 aBee, Colleen  u/biblio/undertaking-successful-brand-design-sport-000579nas a2200145   4500008004100000245010700041210006900148260000900217300001200226490000700238653001400245100001700259700002100276856013600297       2013                        eng d00aConsumer Uncertainty: The Influence of Anticipatory Emotions on Ambivalence, Attitudes, and Intentions0 aConsumer Uncertainty The Influence of Anticipatory Emotions on A  c2013  a370-3810 v1210aMarketing1 aBee, Colleen1 aMadrigal, Robert  u/biblio/consumer-uncertainty-influence-anticipatory-emotions-ambivalence-attitudes-and-intentions-000508nas a2200121   4500008004100000245016300041210006900204260000900273653001400282100001700296700002200313856005100335       2013                        eng d00aRivalries and Sponsorship Affiliation: Examining the Effects of Social Identity and Argument Strength on Responses to Sponsorship-related Advertising Messages0 aRivalries and Sponsorship Affiliation Examining the Effects of S  c201310aMarketing1 aBee, Colleen1 aDalakas, Vassilis  uhttp://dx.doi.org/10.1080/13527266.2013.82876800579nas a2200145   4500008004100000245011800041210006900159260000900228300001000237490000700247653001400254100001700268700002100285856012700306       2012                        eng d00aIt's Not Whether You Win or Lose, It's How the Game is Played: The Influence of Sports Programming on Advertising0 aIts Not Whether You Win or Lose Its How the Game is Played The I  c2012  a47-580 v4110aMarketing1 aBee, Colleen1 aMadrigal, Robert  u/biblio/its-not-whether-you-win-or-lose-its-how-game-played-influence-sports-programming-000624nas a2200145   4500008004100000245015000041210006900191260000900260300001200269490000700281653001400288100001700302700002100319856013800340       2012                        eng d00aOutcomes are in the Eye of the Beholder: The Influence of Affective Dispositions on Disconfirmation Emotions, Outcome Satisfaction, and Enjoyment0 aOutcomes are in the Eye of the Beholder The Influence of Affecti  c2012  a143-1530 v2410aMarketing1 aBee, Colleen1 aMadrigal, Robert  u/biblio/outcomes-are-eye-beholder-influence-affective-dispositions-disconfirmation-emotions-outcome-000619nas a2200169   4500008004100000245010000041210006900141260000900210300001200219490000700231653001400238100002100252700001700273700001700290700002000307856012200327       2011                        eng d00aThe Effect of Suspense on Enjoyment Following a Desirable Outcome: The Mediating Role of Relief0 aEffect of Suspense on Enjoyment Following a Desirable Outcome Th  c2011  a259-2880 v1410aMarketing1 aMadrigal, Robert1 aBee, Colleen1 aChen, Johnny1 aLaBarge, Monica  u/biblio/effect-suspense-enjoyment-following-desirable-outcome-mediating-role-relief-001373nas a2200157   4500008004100000245012900041210006900170260001700239300001200256490000700268520075200275653001401027100001701041700002101058856013601079       2010                        eng d00aExploring the Relationships Among Involvement, Psychological Commitment, and Behavioral Loyalty in a Sport Spectator Context0 aExploring the Relationships Among Involvement Psychological Comm  aLondonc2010  a140-1570 v113 aConsumer loyalty has long been recognized as a key consideration of marketing strategies focused on customer retention. While the importance of the loyalty construct is widely recognized, the conditions and variables that foster consumer loyalty for a specific service may vary. This paper explores the variables that influence fan attendance at a professional sporting event. It extends prior research by conceptualizing both a behavioral and an attitudinal component of loyalty, as well as considering fan involvement with the sport and attraction to the sport. The findings suggest that psychological commitment and resistance to change mediate the effect of fan attraction and involvement on behavioral loyalty in a professional sport context.10aMarketing1 aBee, Colleen1 aHavitz, Mark, E.  u/biblio/exploring-relationships-among-involvement-psychological-commitment-and-behavioral-loyalty-000530nas a2200133   4500008004100000245008700041210006900128260000900197653001400206100001700220700002100237700001700258856012100275       2010                        eng d00aGender and Personality Drivers of Consumer Mixed Emotional Response to Advertising0 aGender and Personality Drivers of Consumer Mixed Emotional Respo  c201010aMarketing1 aOrth, Ulrich1 aMalkewitz, Keven1 aBee, Colleen  u/biblio/gender-and-personality-drivers-consumer-mixed-emotional-response-advertising01458nas a2200169   4500008004100000245008800041210006900129260000900198300001000207490000700217520087100224653001401095100001701109700002101126700001701147856012401164       2010                        eng d00aGender and Personality Drivers of Consumer Mixed Emotional Responses to Advertising0 aGender and Personality Drivers of Consumer Mixed Emotional Respo  c2010  a69-800 v323 aThis research sheds insight on how consumer gender and personality produce different levels of mixed emotions in response to advertising resulting in divergent brand attitudes. Using a more complete measure of emotional response than previously used in advertising research, we manipulate the perceived incongruity between advertisement role portrayals and viewers’ self concept and show that women exhibit higher levels of mixed emotions than do men, but they respond with more favorable attitudes toward the advertised brand. Further, individuals who are more neurotic, introvert, or antagonistic experience higher levels of mixed emotions, and respond with less favorable attitudes when experiencing ad-evoked mixed emotions. Implications focus on advancing mixed emotions, gender, and personality research, and on the use of sex role portrayals in advertising.10aMarketing1 aOrth, Ulrich1 aMalkewitz, Keven1 aBee, Colleen  u/biblio/gender-and-personality-drivers-consumer-mixed-emotional-responses-advertising-101478nas a2200181   4500008004100000245008800041210006900129260000900198300001000207490000700217520087100224653001401095653000801109100001701117700002101134700001701155856012401172       2010                        eng d00aGender and Personality Drivers of Consumer Mixed Emotional Responses to Advertising0 aGender and Personality Drivers of Consumer Mixed Emotional Respo  c2010  a69-800 v323 aThis research sheds insight on how consumer gender and personality produce different levels of mixed emotions in response to advertising resulting in divergent brand attitudes. Using a more complete measure of emotional response than previously used in advertising research, we manipulate the perceived incongruity between advertisement role portrayals and viewers’ self concept and show that women exhibit higher levels of mixed emotions than do men, but they respond with more favorable attitudes toward the advertised brand. Further, individuals who are more neurotic, introvert, or antagonistic experience higher levels of mixed emotions, and respond with less favorable attitudes when experiencing ad-evoked mixed emotions. Implications focus on advancing mixed emotions, gender, and personality research, and on the use of sex role portrayals in advertising.10aMarketing10aMBA1 aOrth, Ulrich1 aMalkewitz, Keven1 aBee, Colleen  u/biblio/gender-and-personality-drivers-consumer-mixed-emotional-responses-advertising-001203nas a2200157   4500008004100000245006000041210005900101260000900160300001200169490000700181520071400188653001400902100001700916700001600933856009600949       2006                        eng d00aRelationship Marketing in Sports: A Functional Approach0 aRelationship Marketing in Sports A Functional Approach  c2006  a102-1100 v153 aThis paper examines how and why consumers develop, enter into, and maintain relationships in a sports marketing context.  This paper presents a framework for understanding how and why consumers engage in relationship marketing.  Based on Kelman's functional approach to attitude change, this framework presents three qualitatively different levels for understanding relationship formation and maintenance: (a) compliance is superficial, temporary, and often the result of external influence; (b) identification is related to self-esteem and image enhancement of sport consumers; and (c) internalization is the result of values similarity.  Internalization is more likely to result in a long-term relationship.10aMarketing1 aBee, Colleen1 aKahle, Lynn  u/biblio/relationship-marketing-sports-functional-approach-000629nas a2200145   4500008004100000245013100041210006900172260002300241300001200264653001400276100002100290700001700311700002000328856013500348       2005                        eng d00aUsing the Olympics and FIFA World Cup to Enhance Global Equity: A Case Study of Two Companies in the Payment Services Category0 aUsing the Olympics and FIFA World Cup to Enhance Global Equity A  aNew York, NYc2005  a179-19010aMarketing1 aMadrigal, Robert1 aBee, Colleen1 aLaBarge, Monica  u/biblio/using-olympics-and-fifa-world-cup-enhance-global-equity-case-study-two-companies-payment-000553nas a2200157   4500008004100000245006600041210006500107260002100172300001200193653001400205100002100219700001700240700001700257700001600274856010500290       2004                        eng d00aMarketing through Sports Entertainment: A Functional Approach0 aMarketing through Sports Entertainment A Functional Approach  aMahwah, NJc2004  a309-32210aMarketing1 aJones, Scott, A.1 aBee, Colleen1 aBurton, Rick1 aKahle, Lynn  u/biblio/marketing-through-sports-entertainment-functional-approach-0