00670nas a2200169   4500008004100000245014300041210006900184260000900253300001000262490000700272653001400279100001700293700002000310700001900330700001600349856013500365       2010                        eng d00aChanges in Social Values in the United States, 1976-2007: 'Self-Respect' Is on the Upswing as 'Sense of Belonging' Becomes Less Important.0 aChanges in Social Values in the United States 19762007 SelfRespe  c2010  a57-670 v5010aMarketing1 aChen, Johnny1 aGurel-Atay, Eda1 aXie, Guang-Xin1 aKahle, Lynn  u/biblio/changes-social-values-united-states-1976-2007-self-respect-upswing-sense-belonging-becomes01203nas a2200157   4500008004100000245006000041210005900101260000900160300001200169490000700181520071400188653001400902100001700916700001600933856009600949       2006                        eng d00aRelationship Marketing in Sports: A Functional Approach0 aRelationship Marketing in Sports A Functional Approach  c2006  a102-1100 v153 aThis paper examines how and why consumers develop, enter into, and maintain relationships in a sports marketing context.  This paper presents a framework for understanding how and why consumers engage in relationship marketing.  Based on Kelman's functional approach to attitude change, this framework presents three qualitatively different levels for understanding relationship formation and maintenance: (a) compliance is superficial, temporary, and often the result of external influence; (b) identification is related to self-esteem and image enhancement of sport consumers; and (c) internalization is the result of values similarity.  Internalization is more likely to result in a long-term relationship.10aMarketing1 aBee, Colleen1 aKahle, Lynn  u/biblio/relationship-marketing-sports-functional-approach-000553nas a2200157   4500008004100000245006600041210006500107260002100172300001200193653001400205100002100219700001700240700001700257700001600274856010500290       2004                        eng d00aMarketing through Sports Entertainment: A Functional Approach0 aMarketing through Sports Entertainment A Functional Approach  aMahwah, NJc2004  a309-32210aMarketing1 aJones, Scott, A.1 aBee, Colleen1 aBurton, Rick1 aKahle, Lynn  u/biblio/marketing-through-sports-entertainment-functional-approach-0