00553nas a2200157   4500008004100000245006600041210006500107260002100172300001200193653001400205100002100219700001700240700001700257700001600274856010500290       2004                        eng d00aMarketing through Sports Entertainment: A Functional Approach0 aMarketing through Sports Entertainment A Functional Approach  aMahwah, NJc2004  a309-32210aMarketing1 aJones, Scott, A.1 aBee, Colleen1 aBurton, Rick1 aKahle, Lynn  u/biblio/marketing-through-sports-entertainment-functional-approach-0