TY  - HEAR
T1  - Do Mia and Lebron Belong on the Same Field? The Effect of Multiple Athletic Endorsers on Firm Performance and Brand Awareness
Y1  - 2009
A1  - Cromer,Cory
KW  - Entrepreneurship
KW  - Strategy & Entrepreneurship
JA  - Summer AMA
CY  - San Diego
U2  - c
U4  - 14227820545
ID  - 14227820545
ER  -