TY  - HEAR
T1  - Design Artifacts as Evaluative Criteria in the Fuzzy Front End of New Product Development
Y1  - 2008
A1  - Parkman,Ian
A1  - Malkewitz,Keven
KW  - Marketing
JA  - AMA Winter Educators Conference
U2  - c
U4  - 267791056896
ID  - 267791056896
ER  -