TY  - HEAR
T1  - The Program Context of War News: An Empirical Investigation of Influences on Television Advertising Effectiveness
Y1  - 2006
A1  - Aiken,Damon
A1  - Malkewitz,Keven
KW  - Marketing
JA  - AMA Winter Educators’ Conference
U2  - c
U4  - 267791067136
ID  - 267791067136
ER  -