TY  - JOUR
T1  - Good design is good business”: An empirical conceptualization of design management using the balanced scorecard.
Y1  - 2021
A1  - Parkman,Ian
A1  - Malkewitz,Keven
KW  - Marketing
U2  - a
U4  - 257902749696
ID  - 257902749696
ER  - 

TY  - JOUR
T1  - Design briefs in design-driven new product development
Y1  - 2019
A1  - Parkman,Ian
A1  - Malkewitz,Keven
KW  - Marketing
U2  - a
U4  - 257902753792
ID  - 257902753792
ER  - 

TY  - HEAR
T1  - Content and Context: Product Design Briefs, Knowledge- based Assets, and Firm Performance
Y1  - 2011
A1  - Parkman,Ian
A1  - Malkewitz,Keven
KW  - Marketing
JA  - Product Development Management Association Global Conference on Product Innovation Management
U2  - c
U4  - 267791052800
ID  - 267791052800
ER  - 

TY  - CONF
T1  - Content and Context: Product Design Briefs, Knowledge- based Assets, and Firm Performance
Y1  - 2011
A1  - Parkman,Ian
A1  - Malkewitz,Keven
KW  - Marketing
U2  - b
U4  - 257903149056
ID  - 257903149056
ER  - 

TY  - CONF
T1  - Design Artifacts as Evaluative Criteria in the Fuzzy Front End of New Product Development
Y1  - 2008
A1  - Parkman,Ian
A1  - Malkewitz,Keven
KW  - Marketing
U2  - b
U4  - 257903153152
ID  - 257903153152
ER  - 

TY  - HEAR
T1  - Design Artifacts as Evaluative Criteria in the Fuzzy Front End of New Product Development
Y1  - 2008
A1  - Parkman,Ian
A1  - Malkewitz,Keven
KW  - Marketing
JA  - AMA Winter Educators Conference
U2  - c
U4  - 267791056896
ID  - 267791056896
ER  -