TY  - JOUR
T1  - Hope and Fear in the Experience of Suspense
JF  - Cognition and Emotion
Y1  - 2022
A1  - Madrigal,Robert
A1  - Bee,Colleen
A1  - Chen,Johnny
KW  - Marketing
U2  - a
U4  - 222359103488
ID  - 222359103488
ER  - 

TY  - JOUR
T1  - The Paradoxes of Smartphone Use: Understanding the User Experience in Today's Connected World
JF  - Journal of Consumer Affairs
Y1  - 2022
A1  - Faber,Aida
A1  - Bee,Colleen
A1  - Girju,Marina
A1  - Onel,Naz
A1  - Rossi,AnnMarie
A1  - Cozac,Marina
A1  - Lutz,Richard
A1  - Nardini,Gia
A1  - Song,Camilla
KW  - Marketing
U2  - a
U4  - 222359629824
ID  - 222359629824
ER  - 

TY  - JOUR
T1  - When the Stakes are Low: How Key Features of Momentary  Suspense Contribute to a Global Evaluation of Enjoyment
JF  - Communication Research
Y1  - 2022
A1  - Madrigal,Robert
A1  - Bee,Colleen
A1  - Chen,Johnny
KW  - Marketing
U2  - a
U4  - 214537764864
ID  - 214537764864
ER  - 

TY  - JOUR
T1  - Are you with or against us? The cognitive and emotional consequences of sponsoring a rival
JF  - Journal of Business Research
Y1  - 2021
A1  - Bee,Colleen
A1  - King,Jesse
A1  - Stornelli,Jason
KW  - Marketing
KW  - OSU-Cascades
VL  - 124
U2  - a
U4  - 160338358272
ID  - 160338358272
ER  - 

TY  - JOUR
T1  - Introduction to Special Issue on Sport Marketing and Sponsorship
JF  - Journal of Business Research
Y1  - 2021
A1  - Bee,Colleen
A1  - Dalakas,Vassilis
KW  - Marketing
VL  - 124
U2  - a
U4  - 214537955328
ID  - 214537955328
ER  - 

TY  - JOUR
T1  - The Simultaneous Sponsorship of Rival Teams: Beyond Ingroup Favoritism and Outgroup Animosity
JF  - Psychology and Marketing
Y1  - 2021
A1  - Bee,Colleen
A1  - Dalakas,Vassilis
A1  - Chen,Johnny
KW  - Marketing
VL  - 39
CP  - 1
U2  - a
U4  - 143537543168
ID  - 143537543168
ER  - 

TY  - JOUR
T1  - Better in the (Near) Future: The Effects of Social Identity on Temporal Perspective and Optimistic Evaluations
JF  - European Journal of Social Psychology
Y1  - 2020
A1  - King,Jesse
A1  - Bee,Colleen
KW  - Marketing
VL  - 50
CP  - 4
U2  - a
U4  - 143539126272
ID  - 143539126272
ER  - 

TY  - JOUR
T1  - From Passion to Obsession: Development and Validation of a Scale to Measure Compulsive Sport Consumption
JF  - Journal of Business Research
Y1  - 2018
A1  - Aiken,K. Damon
A1  - Bee,Colleen
A1  - Walker,Nefertiti
KW  - Marketing
AB  - Sport consumption involves complex psychological processes – facilitating emotional highs and lows that reinforce and perpetuate habitual behaviors. The current work contextually broadens the scope of compulsive consumption research by developing and validating a scale to measure compulsive sport consumption (CSC). Three studies seek to: (1) qualitatively explore CSC and probe foundational issues; (2) begin the process of scale development through item generation, purification, and validation; (3) classify compulsive sport consumers, and examine the consequences of CSC. The resulting unidimensional scale assesses the habitual and obsessive consumption of sport wherein the pattern of behavior is associated with a sense of limited control. Results shed light on the unexpected prominence of CSC and expose several interesting psychological and behavioral relationships. Implications for the recognition and study of CSC revolve around consumer well-being and the modern marketing of sport.
VL  - 87
U2  - a
U4  - 143537307648
ID  - 143537307648
ER  - 

TY  - JOUR
T1  - Collegiate Athletic Rebranding: Transforming the Visual Identity of Â鶹´«Ã½¸ßÇå
JF  - Journal of School Public Relations
Y1  - 2016
A1  - Rumpakis,Alexandra
A1  - Bee,Colleen
A1  - Lee,Jason
KW  - Marketing
VL  - 37
CP  - 2
U2  - a
U4  - 143537246208
ID  - 143537246208
ER  - 

TY  - JOUR
T1  - The Role of Cognitive Appraisal and Emotions of Family Members in the Family Business System
JF  - Journal of Family Business Strategy
Y1  - 2014
A1  - Bee,Colleen
A1  - Neubaum,Donald
KW  - Marketing
KW  - Strategy & Entrepreneurship
VL  - 5
UR  - http://dx.doi.org/10.1016/j.jfbs.2013.12.001
CP  - 3
U2  - a
U4  - 74484037632
ID  - 74484037632
ER  - 

TY  - CHAP
T1  - Undertaking Brand Design in Sports
Y1  - 2014
A1  - Malkewitz,Keven
A1  - Bee,Colleen
KW  - Marketing
U2  - d
U4  - 257902833664
ID  - 257902833664
ER  - 

TY  - CHAP
T1  - Undertaking Successful Brand Design in Sport
Y1  - 2014
A1  - Malkewitz,Keven
A1  - Bee,Colleen
KW  - Marketing
KW  - MBA
CY  - New York, NY
U2  - d
U4  - 14211733505
ID  - 14211733505
ER  - 

TY  - CHAP
T1  - Undertaking Successful Brand Design in Sport
Y1  - 2014
A1  - Malkewitz,Keven
A1  - Bee,Colleen
KW  - Marketing
CY  - New York, NY
U2  - d
U4  - 14211733505
ID  - 14211733505
ER  - 

TY  - JOUR
T1  - Consumer Uncertainty: The Influence of Anticipatory Emotions on Ambivalence, Attitudes, and Intentions
JF  - Journal of Consumer Behaviour
Y1  - 2013
A1  - Bee,Colleen
A1  - Madrigal,Robert
KW  - Marketing
VL  - 12
CP  - 5
U2  - a
U4  - 12725768193
ID  - 12725768193
ER  - 

TY  - JOUR
T1  - Rivalries and Sponsorship Affiliation: Examining the Effects of Social Identity and Argument Strength on Responses to Sponsorship-related Advertising Messages
JF  - Journal of Marketing Communications
Y1  - 2013
A1  - Bee,Colleen
A1  - Dalakas,Vassilis
KW  - Marketing
UR  - http://dx.doi.org/10.1080/13527266.2013.828768
U2  - a
U4  - 26607728641
ID  - 26607728641
ER  - 

TY  - JOUR
T1  - It's Not Whether You Win or Lose, It's How the Game is Played: The Influence of Sports Programming on Advertising
JF  - Journal of Advertising
Y1  - 2012
A1  - Bee,Colleen
A1  - Madrigal,Robert
KW  - Marketing
VL  - 41
CP  - 1
U2  - a
U4  - 12725329921
ID  - 12725329921
ER  - 

TY  - JOUR
T1  - Outcomes are in the Eye of the Beholder: The Influence of Affective Dispositions on Disconfirmation Emotions, Outcome Satisfaction, and Enjoyment
JF  - Media Psychology
Y1  - 2012
A1  - Bee,Colleen
A1  - Madrigal,Robert
KW  - Marketing
VL  - 24
CP  - 4
U2  - a
U4  - 22463528961
ID  - 22463528961
ER  - 

TY  - JOUR
T1  - The Effect of Suspense on Enjoyment Following a Desirable Outcome: The Mediating Role of Relief
JF  - Media Psychology
Y1  - 2011
A1  - Madrigal,Robert
A1  - Bee,Colleen
A1  - Chen,Johnny
A1  - LaBarge,Monica
KW  - Marketing
VL  - 14
CP  - 3
U2  - a
U4  - 6278053889
ID  - 6278053889
ER  - 

TY  - JOUR
T1  - Exploring the Relationships Among Involvement, Psychological Commitment, and Behavioral Loyalty in a Sport Spectator Context
JF  - International Journal of Sports Marketing and Sponsorship
Y1  - 2010
A1  - Bee,Colleen
A1  - Havitz,Mark E.
KW  - Marketing
AB  - Consumer loyalty has long been recognized as a key consideration of marketing strategies focused on customer retention. While the importance of the loyalty construct is widely recognized, the conditions and variables that foster consumer loyalty for a specific service may vary. This paper explores the variables that influence fan attendance at a professional sporting event. It extends prior research by conceptualizing both a behavioral and an attitudinal component of loyalty, as well as considering fan involvement with the sport and attraction to the sport. The findings suggest that psychological commitment and resistance to change mediate the effect of fan attraction and involvement on behavioral loyalty in a professional sport context.
CY  - London
VL  - 11
CP  - 2
U2  - a
U4  - 6267457537
ID  - 6267457537
ER  - 

TY  - JOUR
T1  - Gender and Personality Drivers of Consumer Mixed Emotional Response to Advertising
Y1  - 2010
A1  - Orth,Ulrich
A1  - Malkewitz,Keven
A1  - Bee,Colleen
KW  - Marketing
U2  - a
U4  - 257902766080
ID  - 257902766080
ER  - 

TY  - JOUR
T1  - Gender and Personality Drivers of Consumer Mixed Emotional Responses to Advertising
JF  - Journal of Current Issues and Research in Advertising
Y1  - 2010
A1  - Orth,Ulrich
A1  - Malkewitz,Keven
A1  - Bee,Colleen
KW  - Marketing
AB  - This research sheds insight on how consumer gender and personality produce different levels of mixed emotions in response to advertising resulting in divergent brand attitudes. Using a more complete measure of emotional response than previously used in advertising research, we manipulate the perceived incongruity between advertisement role portrayals and viewers’ self concept and show that women exhibit higher levels of mixed emotions than do men, but they respond with more favorable attitudes toward the advertised brand. Further, individuals who are more neurotic, introvert, or antagonistic experience higher levels of mixed emotions, and respond with less favorable attitudes when experiencing ad-evoked mixed emotions. Implications focus on advancing mixed emotions, gender, and personality research, and on the use of sex role portrayals in advertising.
VL  - 32
CP  - 1
U2  - a
U4  - 33587675137
ID  - 33587675137
ER  - 

TY  - JOUR
T1  - Gender and Personality Drivers of Consumer Mixed Emotional Responses to Advertising
JF  - Journal of Current Issues and Research in Advertising
Y1  - 2010
A1  - Orth,Ulrich
A1  - Malkewitz,Keven
A1  - Bee,Colleen
KW  - Marketing
KW  - MBA
AB  - This research sheds insight on how consumer gender and personality produce different levels of mixed emotions in response to advertising resulting in divergent brand attitudes. Using a more complete measure of emotional response than previously used in advertising research, we manipulate the perceived incongruity between advertisement role portrayals and viewers’ self concept and show that women exhibit higher levels of mixed emotions than do men, but they respond with more favorable attitudes toward the advertised brand. Further, individuals who are more neurotic, introvert, or antagonistic experience higher levels of mixed emotions, and respond with less favorable attitudes when experiencing ad-evoked mixed emotions. Implications focus on advancing mixed emotions, gender, and personality research, and on the use of sex role portrayals in advertising.
VL  - 32
CP  - 1
U2  - a
U4  - 33587675137
ID  - 33587675137
ER  - 

TY  - JOUR
T1  - Relationship Marketing in Sports: A Functional Approach
JF  - Sport Marketing Quarterly
Y1  - 2006
A1  - Bee,Colleen
A1  - Kahle,Lynn
KW  - Marketing
AB  - This paper examines how and why consumers develop, enter into, and maintain relationships in a sports marketing context.  This paper presents a framework for understanding how and why consumers engage in relationship marketing.  Based on Kelman's functional approach to attitude change, this framework presents three qualitatively different levels for understanding relationship formation and maintenance: (a) compliance is superficial, temporary, and often the result of external influence; (b) identification is related to self-esteem and image enhancement of sport consumers; and (c) internalization is the result of values similarity.  Internalization is more likely to result in a long-term relationship.
VL  - 15
CP  - 2
U2  - a
U4  - 6262571009
ID  - 6262571009
ER  - 

TY  - CHAP
T1  - Using the Olympics and FIFA World Cup to Enhance Global Equity: A Case Study of Two Companies in the Payment Services Category
Y1  - 2005
A1  - Madrigal,Robert
A1  - Bee,Colleen
A1  - LaBarge,Monica
KW  - Marketing
CY  - New York, NY
U2  - d
U4  - 6262573057
ID  - 6262573057
ER  - 

TY  - CHAP
T1  - Marketing through Sports Entertainment: A Functional Approach
Y1  - 2004
A1  - Jones,Scott A.
A1  - Bee,Colleen
A1  - Burton,Rick
A1  - Kahle,Lynn
KW  - Marketing
CY  - Mahwah, NJ
U2  - d
U4  - 6262579201
ID  - 6262579201
ER  -