TY  - JOUR
T1  - Introduction to Special Issue on Sport Marketing and Sponsorship
JF  - Journal of Business Research
Y1  - 2021
A1  - Bee,Colleen
A1  - Dalakas,Vassilis
KW  - Marketing
VL  - 124
U2  - a
U4  - 214537955328
ID  - 214537955328
ER  - 

TY  - JOUR
T1  - The Simultaneous Sponsorship of Rival Teams: Beyond Ingroup Favoritism and Outgroup Animosity
JF  - Psychology and Marketing
Y1  - 2021
A1  - Bee,Colleen
A1  - Dalakas,Vassilis
A1  - Chen,Johnny
KW  - Marketing
VL  - 39
CP  - 1
U2  - a
U4  - 143537543168
ID  - 143537543168
ER  - 

TY  - JOUR
T1  - Rivalries and Sponsorship Affiliation: Examining the Effects of Social Identity and Argument Strength on Responses to Sponsorship-related Advertising Messages
JF  - Journal of Marketing Communications
Y1  - 2013
A1  - Bee,Colleen
A1  - Dalakas,Vassilis
KW  - Marketing
UR  - http://dx.doi.org/10.1080/13527266.2013.828768
U2  - a
U4  - 26607728641
ID  - 26607728641
ER  -