TY  - JOUR
T1  - Hope and Fear in the Experience of Suspense
JF  - Cognition and Emotion
Y1  - 2022
A1  - Madrigal,Robert
A1  - Bee,Colleen
A1  - Chen,Johnny
KW  - Marketing
U2  - a
U4  - 222359103488
ID  - 222359103488
ER  - 

TY  - JOUR
T1  - When the Stakes are Low: How Key Features of Momentary  Suspense Contribute to a Global Evaluation of Enjoyment
JF  - Communication Research
Y1  - 2022
A1  - Madrigal,Robert
A1  - Bee,Colleen
A1  - Chen,Johnny
KW  - Marketing
U2  - a
U4  - 214537764864
ID  - 214537764864
ER  - 

TY  - JOUR
T1  - Consumer Uncertainty: The Influence of Anticipatory Emotions on Ambivalence, Attitudes, and Intentions
JF  - Journal of Consumer Behaviour
Y1  - 2013
A1  - Bee,Colleen
A1  - Madrigal,Robert
KW  - Marketing
VL  - 12
CP  - 5
U2  - a
U4  - 12725768193
ID  - 12725768193
ER  - 

TY  - JOUR
T1  - It's Not Whether You Win or Lose, It's How the Game is Played: The Influence of Sports Programming on Advertising
JF  - Journal of Advertising
Y1  - 2012
A1  - Bee,Colleen
A1  - Madrigal,Robert
KW  - Marketing
VL  - 41
CP  - 1
U2  - a
U4  - 12725329921
ID  - 12725329921
ER  - 

TY  - JOUR
T1  - Outcomes are in the Eye of the Beholder: The Influence of Affective Dispositions on Disconfirmation Emotions, Outcome Satisfaction, and Enjoyment
JF  - Media Psychology
Y1  - 2012
A1  - Bee,Colleen
A1  - Madrigal,Robert
KW  - Marketing
VL  - 24
CP  - 4
U2  - a
U4  - 22463528961
ID  - 22463528961
ER  - 

TY  - JOUR
T1  - The Effect of Suspense on Enjoyment Following a Desirable Outcome: The Mediating Role of Relief
JF  - Media Psychology
Y1  - 2011
A1  - Madrigal,Robert
A1  - Bee,Colleen
A1  - Chen,Johnny
A1  - LaBarge,Monica
KW  - Marketing
VL  - 14
CP  - 3
U2  - a
U4  - 6278053889
ID  - 6278053889
ER  - 

TY  - JOUR
T1  - Moderating and Mediating Efects of Team Identifcation in Regard to Causal Attributions and Summary Judgments Following a Game Outcome,"
JF  - Journal of Sport Management
Y1  - 2008
A1  - Chen,Johnny
A1  - Madrigal,Robert
KW  - Marketing
CP  - 6
U2  - a
U4  - 167852883968
ID  - 167852883968
ER  - 

TY  - CHAP
T1  - Using the Olympics and FIFA World Cup to Enhance Global Equity: A Case Study of Two Companies in the Payment Services Category
Y1  - 2005
A1  - Madrigal,Robert
A1  - Bee,Colleen
A1  - LaBarge,Monica
KW  - Marketing
CY  - New York, NY
U2  - d
U4  - 6262573057
ID  - 6262573057
ER  -