TY  - JOUR
T1  - Are you with or against us? The cognitive and emotional consequences of sponsoring a rival
JF  - Journal of Business Research
Y1  - 2021
A1  - Bee,Colleen
A1  - King,Jesse
A1  - Stornelli,Jason
KW  - Marketing
KW  - OSU-Cascades
VL  - 124
U2  - a
U4  - 160338358272
ID  - 160338358272
ER  - 

TY  - JOUR
T1  - Better in the (Near) Future: The Effects of Social Identity on Temporal Perspective and Optimistic Evaluations
JF  - European Journal of Social Psychology
Y1  - 2020
A1  - King,Jesse
A1  - Bee,Colleen
KW  - Marketing
VL  - 50
CP  - 4
U2  - a
U4  - 143539126272
ID  - 143539126272
ER  - 

TY  - JOUR
T1  - Extending Constructivist Perspectives on Opportunity Production Through An Incorporation of Effectual Logics
JF  - Entrepreneurship Research Journal
Y1  - 2015
A1  - King,Jesse
KW  - Marketing
KW  - OSU-Cascades
U2  - a
U4  - 217339760640
ID  - 217339760640
ER  - 

TY  - JOUR
T1  - The Affect Heuristic in Early Judgments of Product Innovations
JF  - Journal of Consumer Behaviour
Y1  - 2014
A1  - King,Jesse
A1  - Slovic,P
KW  - Marketing
KW  - OSU-Cascades
VL  - 16
CP  - 6
U2  - a
U4  - 217339541504
ID  - 217339541504
ER  - 

TY  - HEAR
T1  - Helpful & Safe vs Useless & Dangerous
Y1  - 2013
A1  - King,Jesse
KW  - Marketing
KW  - OSU-Cascades
JA  - Its in the Bag
CY  - OSU-Cascades
U2  - c
U4  - 87885381632
ID  - 87885381632
ER  - 

TY  - HEAR
T1  - Untitled
Y1  - 2009
A1  - King,Jesse
KW  - Marketing
KW  - OSU-Cascades
JA  - Academy of Marketing Science
CY  - Portland, OR
U2  - c
U4  - 51549718528
ID  - 51549718528
ER  - 

TY  - HEAR
T1  - Untitled
Y1  - 2008
A1  - King,Jesse
KW  - Marketing
KW  - OSU-Cascades
JA  - American Marketing Association
CY  - San Diego, CA
U2  - c
U4  - 51549714432
ID  - 51549714432
ER  -