TY  - JOUR
T1  - Hope and Fear in the Experience of Suspense
JF  - Cognition and Emotion
Y1  - 2022
A1  - Madrigal,Robert
A1  - Bee,Colleen
A1  - Chen,Johnny
KW  - Marketing
U2  - a
U4  - 222359103488
ID  - 222359103488
ER  - 

TY  - JOUR
T1  - When the Stakes are Low: How Key Features of Momentary  Suspense Contribute to a Global Evaluation of Enjoyment
JF  - Communication Research
Y1  - 2022
A1  - Madrigal,Robert
A1  - Bee,Colleen
A1  - Chen,Johnny
KW  - Marketing
U2  - a
U4  - 214537764864
ID  - 214537764864
ER  - 

TY  - JOUR
T1  - The Simultaneous Sponsorship of Rival Teams: Beyond Ingroup Favoritism and Outgroup Animosity
JF  - Psychology and Marketing
Y1  - 2021
A1  - Bee,Colleen
A1  - Dalakas,Vassilis
A1  - Chen,Johnny
KW  - Marketing
VL  - 39
CP  - 1
U2  - a
U4  - 143537543168
ID  - 143537543168
ER  - 

TY  - CONF
T1  - Changes in Social Values in the United States – 1976-2017: Is a New Age of Tribalism Emerging?
T2  - Association for Consumer Research
Y1  - 2018
A1  - Chen,Johnny
A1  - Gurel-Atay,Eda
A1  - Kahle,Lynn R
A1  - Suh,Wang Suk
KW  - Marketing
JA  - Association for Consumer Research
U2  - b
U4  - 168466989056
ID  - 168466989056
ER  - 

TY  - CONF
T1  - The Moral High Ground: The Role of Moral Emotions in Consumer Boycotts
T2  - Society of Consumer Psychology
Y1  - 2013
A1  - Chen,Johnny
A1  - Xie,Vincent
KW  - Marketing
JA  - Society of Consumer Psychology
U2  - b
U4  - 168467329024
ID  - 168467329024
ER  - 

TY  - JOUR
T1  - The Effect of Suspense on Enjoyment Following a Desirable Outcome: The Mediating Role of Relief
JF  - Media Psychology
Y1  - 2011
A1  - Madrigal,Robert
A1  - Bee,Colleen
A1  - Chen,Johnny
A1  - LaBarge,Monica
KW  - Marketing
VL  - 14
CP  - 3
U2  - a
U4  - 6278053889
ID  - 6278053889
ER  - 

TY  - JOUR
T1  - Changes in Social Values in the United States, 1976-2007: 'Self-Respect' Is on the Upswing as 'Sense of Belonging' Becomes Less Important.
JF  - Journal of Advertising Research
Y1  - 2010
A1  - Chen,Johnny
A1  - Gurel-Atay,Eda
A1  - Xie,Guang-Xin
A1  - Kahle,Lynn
KW  - Marketing
VL  - 50
CP  - 1
U2  - a
U4  - 167852371968
ID  - 167852371968
ER  - 

TY  - JOUR
T1  - Moderating and Mediating Efects of Team Identifcation in Regard to Causal Attributions and Summary Judgments Following a Game Outcome,"
JF  - Journal of Sport Management
Y1  - 2008
A1  - Chen,Johnny
A1  - Madrigal,Robert
KW  - Marketing
CP  - 6
U2  - a
U4  - 167852883968
ID  - 167852883968
ER  -