TY  - JOUR
T1  - The Effect of Suspense on Enjoyment Following a Desirable Outcome: The Mediating Role of Relief
JF  - Media Psychology
Y1  - 2011
A1  - Madrigal,Robert
A1  - Bee,Colleen
A1  - Chen,Johnny
A1  - LaBarge,Monica
KW  - Marketing
VL  - 14
CP  - 3
U2  - a
U4  - 6278053889
ID  - 6278053889
ER  - 

TY  - CHAP
T1  - Using the Olympics and FIFA World Cup to Enhance Global Equity: A Case Study of Two Companies in the Payment Services Category
Y1  - 2005
A1  - Madrigal,Robert
A1  - Bee,Colleen
A1  - LaBarge,Monica
KW  - Marketing
CY  - New York, NY
U2  - d
U4  - 6262573057
ID  - 6262573057
ER  -