TY  - CHAP
T1  - Marketing through Sports Entertainment: A Functional Approach
Y1  - 2004
A1  - Jones,Scott A.
A1  - Bee,Colleen
A1  - Burton,Rick
A1  - Kahle,Lynn
KW  - Marketing
CY  - Mahwah, NJ
U2  - d
U4  - 6262579201
ID  - 6262579201
ER  -