TY - JOUR T1 - Choice Overload and Online Approach Behavior JF - International Journal of e-Business Research Y1 - 2019 A1 - Tung,Tsun-Yin A1 - Burns,Leslie A1 - Koenig,Hal KW - Design Program KW - Graphic Design KW - Marketing VL - 15 CP - 4 (October-December) U2 - a U4 - 186669064192 ID - 186669064192 ER - TY - JOUR T1 - Effects of Green Self-Identity and Cognitive and Affective Involvement on Patronage Intention in Eco-Friendly Apparel Consumption: A Gender Comparison JF - Sustainability Y1 - 2017 A1 - Tung,Tsun-Yin A1 - Koenig,Hal A1 - Chen,Hsiou-Lien KW - Design Program KW - Marketing VL - 9 UR - https://susy.mdpi.com/user/manuscripts/review_info/a93e23e2230a2e241bcbbe93b410b901 U2 - a U4 - 108790247424 ID - 108790247424 ER - TY - CONF T1 - Effects pf Green Self-Identity and Gender Influences on Consumers' Involvement and Patronage Intention in Eco-Apparel Consumption T2 - Association for Consumer Research Y1 - 2017 A1 - Tung,Tsun-Yin A1 - Koenig,Hal A1 - Chen,Hsiou-Lien KW - Design Program KW - Marketing JA - Association for Consumer Research CY - San Diego, California U2 - b U4 - 144725282816 ID - 144725282816 ER - TY - JOUR T1 - Reaching Low-Income Mothers to Improve Family Fruit and Vegetable Intake: Food Hero Social Marketing Campaign JF - Nutrients Y1 - 2016 A1 - Tobey,Lauren N A1 - Koenig,Hal A1 - Brown,Nicole A1 - Manore,Melinda M KW - Marketing AB - The objective of this study was to create/test a social marketing campaign to increase
fruit/vegetable (FV) intake within Â鶹´«Ă˝¸ßÇĺ Supplemental Nutrition Assistance Program (SNAP)
eligible families. Focus groups (n = 2) and pre/post campaign phone surveys (n = 2082) were
conducted in intervention counties (IC) and one control county. Participants were female (86%–100%)
with 1–2 children at home. Mean FV intake/without juice was 3.1 servings/day; >50% preferred the
Internet for delivery of healthy eating information. Participants reported time/financial burdens, low
household FV variety and desirability of frozen/canned FV, and acceptance of positive messages.
A Food Hero (FH) campaign was created/delivered daily August–October 2009 to mothers through
multiple channels (e.g., grocery stores, online, educators). Results showed that the IC had better FH
name recall (12%) and interpretation of intended messages (60%) vs. control (3%, 23%, respectively).
Compared to controls, the IC were less likely to report healthy food preparation as time consuming or
a FV rich diet expensive, and it was easier to get their family to eat fruit. Results did not vary based
on county/household characteristics. The FH campaign increased FH awareness and positive FV
beliefs. A longer campaign with FV assessments will increase understanding of the target audience,
and allow for campaign refinement.
VL - 8 UR - doi:10.3390/nu8090562 CP - 9 U2 - a U4 - 133813370880 ID - 133813370880 ER - TY - JOUR T1 - Millennials and Boomers: Increasing Alumni Community Affinity and Intent to Give by Target Market Segmentation JF - International Journal of Nonprofit and Voluntary Sector Marketing Y1 - 2015 A1 - McAlexander,Jim A1 - Koenig,Hal A1 - DuFault,Beth KW - Marketing AB - This paper reports on research that seeks to improve our understanding of issues that impact upon the philanthropic gifts of university alumni. Prior research has examined such alumni characteristics as wealth and affinity to the alma mater. Such findings have guided development professionals to conduct different kinds of research that can reveal aspects of affluence (e.g., real estate holdings, professional positions) and institutional engagement (e.g., membership in alumni associations, season tickets to sporting events). This information is housed in databases which can be accessed by the fundraisers. The current research seeks to extend our understanding by examining the potential differences between generations. This article examines survey responses from university alumni in two age cohorts from two large comprehensive universities in the United States. Respondents were asked questions that inquired about their affinity toward their alma mater, intentions to give as well as alumni interest in participating in or attending different events at the university. Significant differences between younger and older alumni were found within each topic. From these results, the importance of market research and applications of alumni segmentation specifically, are discussed for administrators and advancement professionals. VL - 21 UR - DOI: 10.1002/nvsm.1544 U2 - a U4 - 107214901248 ID - 107214901248 ER - TY - JOUR T1 - Advancement in Higher Education: The Role of Marketing in Building Philanthropic Giving Communities JF - Journal of Marketing for Higher Education Y1 - 2014 A1 - McAlexander,Jim A1 - Koenig,Hal A1 - DuFault,Beth KW - Marketing AB - This paper empirically explores ways in which marketers of higher education can contribute to the important task of cultivating alumni philanthropy. Advancement professionals understand that philanthropy is influenced by wealth and affinity. As marketers, we anticipate that our contribution resides with investments in building affinity. Using survey data that measures the affinity of alumni of a large US university that have been commercially screened to reveal individual wealth, this paper provides empirical evidence of the relative contributions of affinity and wealth to giving. Logistic regression analysis reveals that affinity has a greater impact on predicting the likelihood of giving than other variables, including prior-giving and wealth. Important to marketers, this study emphasizes the importance of building affinity and it also uncovers obstacles to affinity formation. This information can be used to bridge and repair alumni relationships with their alma-mater and inform segmented marketing communications to foster alumni enthusiasm for giving. VL - 24 CP - 2 U2 - a U4 - 88007968768 ID - 88007968768 ER - TY - JOUR T1 - Building Communities of Philanthropy in Higher Education: Contextual Influences JF - International Journal of Nonprofit and Voluntary Sector Marketing Y1 - 2012 A1 - McAlexander,Jim A1 - Koenig,Hal KW - Marketing AB - In this era of constrained and declining economic resources, institutions of higher education are turning to advancement professionals to identify and cultivate the financial resources that are becoming an increasing and larger portion of the fundamental funding of the institution. In this high stakes arena, advancement professionals have a need for the tools that can assist them in cultivating philanthropic relationships more effectively and efficiently. To that purpose, this research empirically explores ways in which the brand community construct can be adapted to philanthropic intent for non-profit organizations to aid in the cultivation process. This paper presents the results of a survey of college alumni drawn from a commercially provided on-line panel, and examines the potential impact that institutional size may have upon the relationships of an alumni brand community and the community’s expressed willingness to offer financial donations to the alma mater. From a theoretic perspective, this paper reveals that brand community is a significant contributor to this expression of philanthropic intent across universities of differing size. As a practical consideration, our findings produce additional evidence to affirm the notion that brand community is a robust construct that can be of value to development professionals who seek to build financial support for both small and large universities. VL - 17 CP - 2 U2 - a U4 - 33856096257 ID - 33856096257 ER - TY - JOUR T1 - Contextual Influences: Building Brand Community in Large and Small Colleges JF - Journal of Marketing for Higher Education Y1 - 2010 A1 - McAlexander,Jim A1 - Koenig,Hal KW - Marketing AB - This research extends recent efforts that have introduced and empirically tested a conceptual model of brand community in the context of higher education. This emerging literature has indicated that brand community provides a framework that can inform and guide marketing investments in ways that lead to affinity and stronger loyalty to the brand and institution. This paper presents the results of a national survey that examines the potential impact that institutional size may have on the relationships of an alumni brand community. This paper also explores the implications of the size of the educational institution on relevant and desired marketing outcomes that include the willingness to recommend the university to friends and family and a desire to purchase licensed apparel U2 - a U4 - 20954064897 ID - 20954064897 ER - TY - HEAR T1 - Alumni Giving: Cultivating Connections that Build Commitment Y1 - 2007 A1 - Koenig,Hal A1 - McAlexander,Jim KW - Marketing JA - Symposium for the Marketing of Higher Education CY - San Diego, CA U2 - c U4 - 14290022401 ID - 14290022401 ER - TY - JOUR T1 - Cross-national differences in consumer response to the framing of advertising messages: An exploratory comparison from central Europe JF - European Journal of Marketing Y1 - 2007 A1 - Orth,Ulrich A1 - Koenig,Hal A1 - Firbasova,Zuzana KW - Marketing AB - This study examines consumer response to positively versus negatively framed advertisements in four Central European countries. Different emotional, cognitive and attitudinal reactions to advertisements for food products were found with respondents in Croatia, the Czech Republic, Hungary and Poland. Testing a comprehensive structural equation model separately for each country revealed differences as well as similarities in how positively and negatively framed advertisements elicited the emotional dimensions downbeat, pleased and attentive, and affected consumer cognitions and attitudes. Across countries, the intertwined roles of emotions and cognitions in affecting consumer attitudinal response were generally confirmed, suggesting cross-cultural robustness of the underlying framework. VL - 41 CP - 3/4 U2 - a U4 - 647577600 ID - 647577600 ER - TY - JOUR T1 - Transcendent Consumption Experience and Brand Community JF - Journal of the Academy of Marketing Science Y1 - 2007 A1 - Schouten,John A1 - McAlexander,Jim A1 - Koenig,Hal KW - Marketing VL - 35 CP - 3/Fall U2 - a U4 - 647565312 ID - 647565312 ER - TY - JOUR T1 - Building the Relationships of Brand Community in Higher Education: A Strategic Framework for University Advancement JF - International Journal of Educational Advancement Y1 - 2006 A1 - McAlexander,Jim A1 - Koenig,Hal A1 - Schouten ,John W. KW - Marketing AB - Loyal alumni are a mainstay of financial support for many universities. This empirical study of university alumni situates the emerging theory of brand community within the world of university development and advancement. The study measures key relationships that one would expect to find in a healthy university brand community. Most importantly, this research demonstrates the powerful contribution that understanding and managing brand community can make to those interested in the advancement of higher education. We find that integration within a university brand community explains important loyalty-related behaviors such as future donations to the university and the purchase and display of university logo merchandise. VL - 6 CP - 2 U2 - a U4 - 647567360 ID - 647567360 ER - TY - HEAR T1 - Brand Community in Higher Education: A Framework for Understanding and Building Loyalty Y1 - 2005 A1 - Koenig,Hal A1 - McAlexander,Jim A1 - Schouten,John W KW - Marketing JA - Symposium for the Marketing of Higher Education CY - Chicago, IL U2 - c U4 - 2721636353 ID - 2721636353 ER - TY - JOUR T1 - Building a University Brand Community: The Long-Term Impact of Shared Experiences JF - Journal of Marketing for Higher Education Y1 - 2004 A1 - McAlexander,Jim A1 - Koenig,Hal A1 - Schouten ,John W. KW - Marketing AB - Relationship marketing has made its way into the practices of university administrations. With it have also arrived many problems associated with the aggressive use of CRM technologies. One particularly effective and healthy approach to relationship marketing in higher education is to treat the university, with all of its stakeholders, as a brand community, and to pursue policies and programs to strengthen the relationships that define the community. With this paper, we examine an important class of relationship often neglected in the CRM literature, i.e., the relationships among the customers who support the brand and who ultimately give it its meaning and vitality. Specifically, we explore how the nature of relationships among students affects their long-term loyalty to a university. The results of a telephone survey of university alumni demonstrate the importance of certain types of university experiences on student relationships and, thereafter, on loyalty to their alma mater and their intentions to support the university in the future. VL - 14 CP - 2 U2 - a U4 - 648523776 ID - 648523776 ER - TY - HEAR T1 - A New Direction for Branding Y1 - 2004 A1 - Koenig,Hal KW - Marketing JA - Corvallis Chamber of Commerce, Business Connection CY - Corvallis, OR U2 - c U4 - 647632896 ID - 647632896 ER - TY - HEAR T1 - A Patriotism Scale and Patriotic-Themed Advertising Post 9/11 ? An Exploratory Experimental Study Y1 - 2004 A1 - Koenig,Hal A1 - Duncan,Lisa M. A1 - Becker,Boris W. KW - Marketing JA - American Academy of Advertising Conference CY - Baton Rouge, LA U2 - c U4 - 647624704 ID - 647624704 ER - TY - HEAR T1 - Building the Relationships of Brand Community in a Service Setting Y1 - 2003 A1 - Koenig,Hal A1 - McAlexander,Jim KW - Marketing JA - American Marketing Association Winter Educators' Conference CY - Chicago, IL U2 - c U4 - 647628800 ID - 647628800 ER - TY - JOUR T1 - Building Brand Community JF - Journal of Marketing Y1 - 2002 A1 - McAlexander,Jim A1 - Schouten ,John A1 - Koenig,Hal KW - Marketing AB - Drawing from ethnographic and quantitative work with owners of Jeep and Harley-Davidson vehicles, the authors examine the phenomenon of brand community as a potential basis for sustainable competitive advantage. The authors develop an expanded conceptualization of brand community and test its usefulness in both theory and practice. A brand community from a customer-experiential perspective is a fabric of relationships in which the customer is centrally situated. Crucial components of the brand community are customers' relationships with the brand, with the firm, with the product in use, and with fellow customers. The relationships that form a brand community develop in contexts that are dynamic and subject to marketing influence. Variables such as geographic concentration, richness of social context, duration of contact, and memberships in multiple or overlapping communities all mediate the experience of community. In this article, the authors examine the influence of brandfests—that is, programs strategically designed to enhance customer experience with the brand—on the many component relationships of a brand community. The results demonstrate that marketers can strengthen brand communities by facilitating shared customer experiences. Finally, this work yields a new and richer conceptualization of customer loyalty as integration in a brand community. According to the analysis, a customer's loyalty to a brand consists of the cumulative and holistic effect of all the relationships the customer experiences as a member of a brand community. VL - 66 CP - 1 U2 - a U4 - 647575552 ID - 647575552 ER - TY - HEAR T1 - Challenges Relative to Food Safety in School Foodservice Y1 - 2002 A1 - Koenig,Hal A1 - Giampaoli,Joan A1 - Sneed,Jeannie A1 - Cluskey,Mary KW - Marketing JA - California Dietetic Association Conference CY - Riverside, CA. U2 - c U4 - 647636992 ID - 647636992 ER - TY - JOUR T1 - Creating Brand Equity Through Strategic Investments JF - Journal of Private Equity Y1 - 2002 A1 - Mishra,Chandra S. A1 - Koenig,Hal A1 - Gobeli,Dave KW - Marketing KW - Strategy & Entrepreneurship AB - Brand equity is central to an understanding of the worth of any business, yet it exists in the minds of consumers as a mixture of awareness and image. To measure and understand how this equity is developed, mananged, and enhanced is central to all theories of value creation. This article looks at the concepts of brand identity, brand meaning, brand response, and brand relationship with an eye toward how the measure of brand equity correlates with and is influenced by technology equity, communication equity, and foreign strategic investments. Seventy-seven multinational firms are tracked through the years 1986-1988 and results are reported on based on R&D expenses, advertising costs, and investments in foreign subsidiaries. VL - 5 CP - 2 U2 - a U4 - 646094848 ID - 646094848 ER - TY - JOUR T1 - The Effect of Social Networks on Resource Access and Business Start-Ups JF - European Planning Studies Y1 - 2002 A1 - Jenssen,Jan Inge A1 - Koenig,Hal KW - Marketing VL - 10 CP - 8 U2 - a U4 - 647571456 ID - 647571456 ER - TY - HEAR T1 - The Future of Branding Y1 - 2002 A1 - Koenig,Hal KW - Marketing JA - Seed Research of Â鶹´«Ă˝¸ßÇĺ, Summer Turf Conference CY - Corvallis, OR U2 - c U4 - 647634944 ID - 647634944 ER - TY - HEAR T1 - Intercustomer Relationships and Service Experiences: An Empirical Exploration Y1 - 2002 A1 - Koenig,Hal A1 - McAlexander,Jim KW - Marketing JA - American Marketing Association Winter Educator's Conference CY - Chicago, IL U2 - c U4 - 647626752 ID - 647626752 ER - TY - JOUR T1 - School Foodservice Directors' Attitudes and Perceived Challenges to Implementing Food Safety and HACCP Programs JF - Journal of Child Nutrition & Management Y1 - 2002 A1 - Giampaoli,Joan A1 - Sneed,Jeannie A1 - Cluskey,Mary A1 - Koenig,Hal KW - Marketing AB - Food safety is an important part of providing school children with acceptable, safe, and nutritious meals. There is evidence that improvements are needed in the area of food safety in schools, and that few schools have implemented Hazard Analysis Critical Control Point (HACCP) programs. The purposes of this study were to determine the attitudes of school foodservice directors toward food safety and the use of HACCP programs in school foodservice and to identify the challenges to implementing food safety and HACCP programs.A focus group was conducted to generate a list of challenges to implementing food safety and HACCP programs. As a result, a three-part written questionnaire was developed. For Part 1, school foodservice directors' attitudes toward food safety and HACCP programs were determined. For Part 2, the challenges to implementing food safety and HACCP were investigated. For Part 3, demographic information about directors and their districts was collected. Questionnaires were mailed to a randomly selected national sample of 800 district school foodservice directors. A total of 461 questionnaires were returned for a response rate of 58%. Factor analysis was conducted on 11 attitude and 19 challenge statements to determine any underlying factors. The significant factors that emerged for the attitude scale were HACCP disadvantages, certification advantages, and certification disadvantages. Three significant factors emerged for the challenges scale: resource management, employee motivation, and employee confidence. Multiple regression analysis was used to determine relationships among variables. The school foodservice directors responding to the questionnaire either did not perceive the challenges identified by the focus group as problematic in their district, or they were unsure if these challenges impacted their district. In general, the directors had a positive attitude about food safety and the use of HACCP programs in their districts. However, the majority (70%) of directors did not have a HACCP program in place, and many were unsure of what HACCP was or how to apply it in their operations. In response to an open-ended question about how food safety could be improved in their district, 29% of the directors indicated that they needed more time and 22% indicated that more money was needed for training. Other areas mentioned included improved employee attitudes and incentives, facilities/equipment modifications, increased staffing, and more training. It is apparent that school foodservice directors need assistance in developing and implementing HACCP programs. Mentoring of younger school foodservice directors and providing HACCP resource materials would support HACCP implementation. VL - 26 UR - http://docs.schoolnutrition.org/newsroom/jcnm/02spring/ CP - 1 U2 - a U4 - 647579648 ID - 647579648 ER - TY - HEAR T1 - Enhancing Technology Management Through Alliances Y1 - 2001 A1 - Gobeli,Dave A1 - Koenig,Hal KW - Marketing KW - Strategy & Entrepreneurship JA - Technology Management in the Knowledge Era, Portland International Conference on Management of Engineering and Technology U2 - c U4 - 646117376 ID - 646117376 ER - TY - HEAR T1 - Enhancing the E-Business Value Sequence Through R&D Y1 - 2001 A1 - Gobeli,Dave A1 - Koenig,Hal KW - Marketing KW - Strategy & Entrepreneurship JA - Portland International Conference on Management of Engineering and Technology CY - Portland, OR U2 - c U4 - 646111232 ID - 646111232 ER - TY - HEAR T1 - Food Safety and HACCP Challenges in School Foodservice Y1 - 2001 A1 - Koenig,Hal A1 - Giampaoli,Joan A1 - Sneed,Jeannie A1 - Cluskey,Mary KW - Marketing JA - American Dietetic Association Food and Nutrition Conference, Foodservice Systems Management Education Council Research Reports CY - St. Louis, MO U2 - c U4 - 647639040 ID - 647639040 ER - TY - HEAR T1 - Teaching Practices Related to Customer Service Dimensions: A Study of Dietetics Educators Y1 - 2001 A1 - Koenig,Hal A1 - Schneider,Connie L. A1 - Cluskey,Mary KW - Marketing JA - American Dietetic Association Food and Nutrition Conference, Foodservice Systems Management Education Council Research Reports CY - St. Louis, MO U2 - c U4 - 647641088 ID - 647641088 ER - TY - JOUR T1 - University Experiences, the Student-College Relationship, and Alumni Support JF - Journal of Marketing for Higher Education Y1 - 2001 A1 - McAlexander,Jim A1 - Koenig,Hal KW - Marketing AB - University administrators have begun to more aggressively adopt many of the techniques associated with relationship marketing. This would seem like a perfect strategy for a university as loyal alumni can do such things as offer personal recommendations to help build enrollments, participate in alumni functions, purchase universitybranded products, and enroll in professional education courses. However, there are many unexamined questions regarding the nature and impact of alumni relationships with the university. This paper explores the impacts of the alumni-university relationship and alumni assessments of their college experiences on important expressions of loyalty. A sample of alumni who had graduated three to eight years prior to the study completed a telephone survey. The results provide support for the impact of these variables on current behavior and behavioral intentions. Implications of these findings for university marketers are discussed. VL - 10 CP - 3 U2 - a U4 - 647569408 ID - 647569408 ER - TY - HEAR T1 - University Experiences, the Student-College Relationship, and Survey Y1 - 2001 A1 - Koenig,Hal KW - Marketing JA - Student Affairs Assessment Showcase, Â鶹´«Ă˝¸ßÇĺ CY - Corvallis, OR U2 - c U4 - 647630848 ID - 647630848 ER - TY - HEAR T1 - Impact of R&D on Performance Y1 - 2000 A1 - Gobeli,Dave A1 - Mishra,C. A1 - Koenig,Hal KW - Marketing KW - Strategy & Entrepreneurship JA - Financial Management Association Conference CY - Seattle, WA U2 - c U4 - 646113280 ID - 646113280 ER - TY - HEAR T1 - Strategic Value of Technology and Brand Equity Y1 - 1999 A1 - Gobeli,Dave A1 - Mishra,C. A1 - Koenig,Hal KW - Marketing KW - Strategy & Entrepreneurship JA - International Conference on Valuation of Intangible Assets in Global Operations CY - New Jersey U2 - c U4 - 646121472 ID - 646121472 ER - TY - HEAR T1 - Two Stage Internalization Framework for Multinational Corporations Y1 - 1999 A1 - Gobeli,Dave A1 - Koenig,Hal KW - Marketing KW - Strategy & Entrepreneurship JA - Academy of International Business Conference CY - South Carolina U2 - c U4 - 646123520 ID - 646123520 ER - TY - JOUR T1 - Managing Conflict in Software Development Teams: A Multi-Level Analysis JF - Journal of Product Innovation Management Y1 - 1998 A1 - Gobeli,Dave A1 - Koenig,Hal A1 - Bechinger ,Iris KW - Marketing KW - Strategy & Entrepreneurship AB - For a new product development (NPD) organization, a little conflict can be a good thing. Healthy disagreements can push project team members or different functional groups in an organization to pursue more in-depth, insightful analysis. This type of creative tension can help to engender an environment that encourages innovation and thus keeps NPD efforts free from the business-as-usual doldrums. However, management must ensure that conflict remains on a healthy level.David H. Gobeli, Harold F. Koenig, and Iris Bechinger note that conflict must be managed not only to increase the satisfaction of project team members, but also to achieve strategic project success. To provide better understanding of the important issues in conflict management, they examine the effects of three conflict factors on software development project success: context, conflict intensity, and conflict management style. Using survey responses from 117 software professionals and managers, they develop a multi-level framework of success versus conflict for team-based, software development projects. Within this framework, they examine context, conflict intensity, and conflict management approaches at the team and organization levels. For the participants in this study, unresolved conflict has a strong, negative effect on overall software product success and customer satisfaction. Project team member satisfaction decreases substantially with higher intensity conflict at the organization level, and even more strongly at the project level. For the respondents to this study, the combined effects of conflict intensity and conflict management style on project success are significant, but they are not as great as the combined effects of such context variables as company goals, group dynamics, and management support. Two conflict management styles—confronting and give and take—have beneficial effects on success at the organization level for the firms in this study. Smoothing, withdrawal, and forcing all have negative effects, although only forcing has a statistically significant negative effect. In general terms, the results suggest that management should guard against frequent use of the dysfunctional management styles—withdrawal, smoothing, and forcing. The results suggest that emphasis on confrontation—that is, true problem solving—is essential at the project level, even if a give-and-take style is better tolerated at the organization level. VL - 15 CP - 5 U2 - a U4 - 647587840 ID - 647587840 ER - TY - JOUR T1 - Managing Conflict in Software Development Teams: A Multi-Level Analysis JF - Journal of Product Innovation Management Y1 - 1998 A1 - Gobeli,Dave A1 - Koenig,Hal A1 - Bechinger ,Iris KW - Marketing KW - Strategy & Entrepreneurship AB - For a new product development (NPD) organization, a little conflict can be a good thing. Healthy disagreements can push project team members or different functional groups in an organization to pursue more in-depth, insightful analysis. This type of creative tension can help to engender an environment that encourages innovation and thus keeps NPD efforts free from the business-as-usual doldrums. However, management must ensure that conflict remains on a healthy level.David H. Gobeli, Harold F. Koenig, and Iris Bechinger note that conflict must be managed not only to increase the satisfaction of project team members, but also to achieve strategic project success. To provide better understanding of the important issues in conflict management, they examine the effects of three conflict factors on software development project success: context, conflict intensity, and conflict management style. Using survey responses from 117 software professionals and managers, they develop a multi-level framework of success versus conflict for team-based, software development projects. Within this framework, they examine context, conflict intensity, and conflict management approaches at the team and organization levels. For the participants in this study, unresolved conflict has a strong, negative effect on overall software product success and customer satisfaction. Project team member satisfaction decreases substantially with higher intensity conflict at the organization level, and even more strongly at the project level. For the respondents to this study, the combined effects of conflict intensity and conflict management style on project success are significant, but they are not as great as the combined effects of such context variables as company goals, group dynamics, and management support. Two conflict management styles—confronting and give and take—have beneficial effects on success at the organization level for the firms in this study. Smoothing, withdrawal, and forcing all have negative effects, although only forcing has a statistically significant negative effect. In general terms, the results suggest that management should guard against frequent use of the dysfunctional management styles—withdrawal, smoothing, and forcing. The results suggest that emphasis on confrontation—that is, true problem solving—is essential at the project level, even if a give-and-take style is better tolerated at the organization level. VL - 15 CP - 5 U2 - a U4 - 647587840 ID - 647587840 ER - TY - HEAR T1 - Product Success and Conflict in the Software Industry Y1 - 1997 A1 - Koenig,Hal A1 - Bechinger,Iris A1 - Gobeli,Dave KW - Marketing KW - Strategy & Entrepreneurship JA - College of Business Friday Seminar Series CY - Corvallis, OR U2 - c U4 - 647677952 ID - 647677952 ER - TY - HEAR T1 - Researching Customer Interests and Market Opportunities Y1 - 1997 A1 - Koenig,Hal KW - Marketing JA - Marketing Section- Professional Management Institute CY - Corvallis, OR U2 - c U4 - 647675904 ID - 647675904 ER - TY - HEAR T1 - Marketing Research: An Overview Y1 - 1996 A1 - Koenig,Hal KW - Marketing JA - Â鶹´«Ă˝¸ßÇĺ Association of Convention and Visitor Bureaus' Fall Conference CY - Corvallis OR U2 - c U4 - 647663616 ID - 647663616 ER - TY - HEAR T1 - Information Technology in the Classroom: What Can You Do Today, What Might You Do Tomorrow? Y1 - 1995 A1 - Koenig,Hal KW - Marketing JA - Western Marketing Educators' Association Conference CY - San Diego, CA U2 - c U4 - 647643136 ID - 647643136 ER - TY - HEAR T1 - Marketing ” Beyond the Spit Y1 - 1995 A1 - Koenig,Hal KW - Marketing JA - Llama Association of North America Expo and Conference CY - Boise, ID U2 - c U4 - 647665664 ID - 647665664 ER - TY - JOUR T1 - Measuring the sources of marketing channel power: A comparison of alternative approaches JF - International Journal of Research in Marketing Y1 - 1995 A1 - Brown,James R. A1 - Johnson,Jean L. A1 - Koenig,Hal KW - Marketing AB - Researchers have employed two alternative approaches in measuring the sources of marketing channel power: (1) an indirect assessment through assistances and punishments and (2) a direct measurement of each specific power source. This study compares empirically the construct validity of both approaches. The results indicate that the reliability, the content validity, the within-method and across-method convergent validity, and the discriminant validity of both approaches are acceptable. While the a priori dimensionality of the direct approach was recovered, a dimension not hypothesized was found for the indirect approach to power source measurement. Because the direct power source measures were significantly related to the attributions of power while the indirect ones were not, the direct approach demonstrated better nomological validity. We were not, however, able to assess the impact of shared methods variance upon the validity of these measurement approaches. Overall, the direct approach to measuring the sources of marketing channel power appears to have greater construct validity. VL - 12 CP - 4 U2 - a U4 - 647589888 ID - 647589888 ER - TY - HEAR T1 - Evaluating Formal Student Writing Y1 - 1994 A1 - Koenig,Hal KW - Marketing JA - Writing Intensive Curriculum Faculty Seminar CY - Corvallis, OR U2 - c U4 - 647680000 ID - 647680000 ER - TY - JOUR T1 - Mail Response Rate Patterns in a Population of Elderly: Does Response Deteriorate With Age? JF - Public Opinion Quarterly Y1 - 1994 A1 - Kaldenberg,Dennis O. A1 - Koenig,Hal A1 - Becker ,Boris W. KW - Marketing AB - The article presents information on a study conducted by the researchers to examine whether the rate and quality of response to a mail survey, directed to the elderly, is in any way affected by the age of the potential respondent. Quality of the responses, in this context, is defined as the percent of missing responses to different question formats and the extent to which the questionnaires for given age groups are completed by a proxy. In this study a random sample of size 1,000 was drawn from a population of 23,000 retired public employees in the files of an insurance services provider based in a large western city. The results of this study indicated that age, within an elderly population, does have a significant impact on response rate to a mail questionnaire. On average, the response rate fell more than 0.5 percentage points for each unit of measure of age. The influence of age on response quality is less clear. For four of the five question formats, a significant positive relationship was found between age and amount of missing data. VL - 58 CP - 1 U2 - a U4 - 647593984 ID - 647593984 ER - TY - JOUR T1 - The Measurement of Service Quality in Healthcare: An Examination of Dental Practices JF - Journal of Health Care Marketing Y1 - 1994 A1 - Koenig,Hal A1 - McAlexander,Jim KW - Marketing U2 - a U4 - 28691116033 ID - 28691116033 ER - TY - JOUR T1 - Perceptual Measures of Quality: A Tool to Improve Nursing Home Systems JF - Hospital & Health Services Administration Y1 - 1994 A1 - Koenig,Hal A1 - Kleinsorge,Ilene KW - Accounting KW - Marketing VL - 39 CP - 4 U2 - a U4 - 647591936 ID - 647591936 ER - TY - JOUR T1 - Service Quality Measurement JF - Journal of Health Care Marketing Y1 - 1994 A1 - McAlexander,Jim A1 - Kaldenburg ,Dennis A1 - Koenig,Hal KW - Marketing AB - Extending the research on service quality in health care, the authors examine the efficacy of four models for measuring service quality and conclude that SERVPERF methods are superior to SERVQUAL methods. Their study found that dental patients' assessments of overall service quality were strongly influenced by assessments of provider performance. Furthermore, an examination into the causal order between perceptions of overall service quality and patient satisfaction reveals such strong reciprocal influences that it's impossible to conclude that one empirically precedes the other. Finally, the authors found that purchase intentions are influenced by both patient satisfaction and patient assessments of overall service quality. VL - 14 U2 - a U4 - 648540160 ID - 648540160 ER - TY - JOUR T1 - When Knowledge Levels Vary, Why Not Try Hypermedia JF - Marketing Education Review Y1 - 1994 A1 - Koenig,Hal KW - Marketing AB - A percentage of students believe that the final exam is the signal to forget what was taught in prerequisite classes. This can be a serious problem when subsequent courses rely on this information. However, with some imagination and time, an instructor can create an hypermedia tutorial for review that students actually might enjoy using. Hypermedia applications are not used widely in many disciplines, but are accepted readily by a generation of students raised on television, and are an effective method for presenting different types of information and providing both supplemental and remedial information to students. The author discusses hypermedia and provides several ideas that could be developed into hypermedia supplements for marketing classes. In addition, he discusses an application used in an upper division class and presents student reaction. The author concludes with a brief discussion of hardware, software, and lime commitment required to develop hypermedia applications. VL - 4 CP - 1 U2 - a U4 - 647596032 ID - 647596032 ER - TY - HEAR T1 - Antecedents of Power in a Channel of Distribution Y1 - 1993 A1 - Koenig,Hal KW - Marketing JA - AMA Winter Educators' Conference CY - Newport Beach, CA U2 - c U4 - 647645184 ID - 647645184 ER - TY - JOUR T1 - Applying Total Quality Management to Business Education JF - Journal of Education for Business Y1 - 1993 A1 - Brown,Daniel J. A1 - Koenig,Hal KW - Marketing AB - The experience of gathering feedback from students to implement total quality management (TQM) strategies in collegiate business school is discussed. The faculty found the TQM approach to be useful for recognizing needed improvements. VL - 68 CP - 6 U2 - a U4 - 647598080 ID - 647598080 ER - TY - HEAR T1 - Attracting and Retaining Dental Patients Y1 - 1993 A1 - Koenig,Hal A1 - McAlexander,Jim KW - Marketing JA - DMC Professional Services Program, Â鶹´«Ă˝¸ßÇĺ CY - Corvallis, OR U2 - c U4 - 647667712 ID - 647667712 ER - TY - JOUR T1 - Shopping for Trouble: Experiences of Compulsive Buyers JF - Advancing the Consumer Interest Y1 - 1993 A1 - Koenig,Hal A1 - Friese,Susanne KW - Marketing VL - 5 CP - 1 U2 - a U4 - 647600128 ID - 647600128 ER - TY - JOUR T1 - The Silent Customers: Measuring Customer Satisfaction in Nursing Homes JF - Journal of Health Care Marketing Y1 - 1991 A1 - Koenig,Hal A1 - Kleinsorge,Ilene KW - Accounting KW - Marketing AB - This article presents a research which focuses on customer satisfaction in the health care industry, which has recently shown a heightened awareness of and new interest in quality issues. The research was conducted within a regulated business sector and nursing homes. The purpose of our research is to assist an administrator in such an effort by developing a customer satisfaction survey that could be used by nursing home administrators to measure, on an ongoing basis, the satisfaction of both the nursing home residents and the family members, appointed custodians and concerns friends (FCFs). Focus groups were used to identify quality/satisfaction dimensions from the perspective of nursing home residents and FCFs, these are a cost efficient way to solicit information from participants. Using the participants' statements, we developed statements related to the six dimensions. Four of the dimensions pertain to groups in the home: nurses and aides, administrators, dietary, and housekeeping. The fifth dimension is the amount of empathy exhibited by the staff and the final dimension pertains to a variety of issues related to the home environment. As a result of the licensing power of the state, the ultimate consumers (residents) and FCFs are commonly overlooked. Often nursing home administrators become so caught up in trying to satisfy the state that the satisfaction of the ultimate customers goes unmeasured and in many instances is ignored. VL - 11 CP - 4 U2 - a U4 - 647602176 ID - 647602176 ER - TY - HEAR T1 - An Introduction to LISREL Y1 - 1990 A1 - Koenig,Hal KW - Marketing JA - Presentation to the College of Business Faculty CY - Corvallis, OR U2 - c U4 - 647682048 ID - 647682048 ER - TY - HEAR T1 - One Step Toward Better Understanding Channel Relationships: Tie Strength Y1 - 1990 A1 - Koenig,Hal KW - Marketing JA - AMA Winter Educators' Conference CY - Chicago, IL U2 - c U4 - 647649280 ID - 647649280 ER - TY - HEAR T1 - Tie Strength: A New Wrinkle on an Old Friend Y1 - 1990 A1 - Koenig,Hal KW - Marketing JA - International Sunbelt Social Network Conference CY - San Diego, CA U2 - c U4 - 647647232 ID - 647647232 ER - TY - HEAR T1 - Measuring Customer Perceptions of the Quality of Service in your Family Business Y1 - 1989 A1 - Koenig,Hal KW - Marketing JA - Family Business Conference CY - Corvallis, OR U2 - c U4 - 647669760 ID - 647669760 ER - TY - HEAR T1 - Relationship vs. Transaction Marketing Y1 - 1989 A1 - Koenig,Hal KW - Marketing JA - Business Basics Day, Family Business Conference CY - Corvallis, OR U2 - c U4 - 647671808 ID - 647671808 ER - TY - HEAR T1 - Understanding the Consultant-Client Relationship Y1 - 1988 A1 - Koenig,Hal KW - Marketing JA - Meeting of the Geertsen Line, Mary Kay Cosmetics U2 - c U4 - 647673856 ID - 647673856 ER - TY - HEAR T1 - Assessing Unidimensionality, Discriminant and Convergent Validity: A New Approach in Marketing Y1 - 1987 A1 - Koenig,Hal A1 - Hampton,Ronald A1 - Brown,James R. KW - Marketing JA - Academy of Marketing Science Conference CY - Miami, FL U2 - c U4 - 647651328 ID - 647651328 ER - TY - HEAR T1 - The Bases of Marketing Channel Power: A Comparison of Alternative Measures Y1 - 1986 A1 - Koenig,Hal A1 - Brown ,James R. A1 - Johnson,Jean L. KW - Marketing JA - AMA Summer Educators' Conference CY - Chicago, IL U2 - c U4 - 647653376 ID - 647653376 ER - TY - HEAR T1 - The Bases of Marketing Channel Power: An Exploration and Confirmation of Their Underlying Dimensions Y1 - 1985 A1 - Koenig,Hal A1 - Johnson,Jean L. A1 - Brown,James R. KW - Marketing JA - AMA Summer Educators' Conference CY - Washington, D.C. U2 - c U4 - 647655424 ID - 647655424 ER - TY - HEAR T1 - The Effects of Power Utilization on Interorganizational Relations Y1 - 1985 A1 - Koenig,Hal KW - Marketing JA - AMA Winter Educators' Conference CY - Phoenix, AZ. U2 - c U4 - 647659520 ID - 647659520 ER - TY - HEAR T1 - Meta-Analysis on the Relationship Between Satisfaction and Manifest Conflict in Marketing Channels Y1 - 1985 A1 - Koenig,Hal A1 - Smith,Laurie P. KW - Marketing JA - AMA Summer Educators' Conference CY - Washington, D.C. U2 - c U4 - 647657472 ID - 647657472 ER - TY - HEAR T1 - The Bases of Power: Their Effect Upon Retailer's Perceptions of Uncertainty Y1 - 1984 A1 - Koenig,Hal A1 - Kroeten ,Terrence T. A1 - Brown,James R. KW - Marketing JA - AMA Summer Educators' Conference CY - Chicago, IL U2 - c U4 - 647661568 ID - 647661568 ER - TY - JOUR T1 - Environmental Uncertainty Regarding Inventory Ordering: Its Behavioral Consequences in a Distribution Channel JF - International Journal of Physical Distribution and Materials Management Y1 - 1984 A1 - James,Brown R. A1 - Lusch ,Robert F. A1 - Koenig,Hal KW - Marketing VL - 14 CP - 3 U2 - a U4 - 647604224 ID - 647604224 ER -