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R.  Madrigal, Bee, C., and Chen, J., ?Hope and Fear in the Experience of Suspense?, Cognition and Emotion, 2022.\par \par A.  Faber, Bee, C., Girju, M., Onel, N., Rossi, A. M., Cozac, M., Lutz, R., Nardini, G., and Song, C., ?The Paradoxes of Smartphone Use: Understanding the User Experience in Today's Connected World?, Journal of Consumer Affairs, pp. 1-24, 2022.\par \par R.  Madrigal, Bee, C., and Chen, J., ?When the Stakes are Low: How Key Features of Momentary  Suspense Contribute to a Global Evaluation of Enjoyment?, Communication Research, pp. 1-25, 2022.\par \par C.  Bee, King, J., and Stornelli, J., ?Are you with or against us? The cognitive and emotional consequences of sponsoring a rival?, Journal of Business Research, vol. 124, pp. 698-707, 2021.\par \par C.  Bee and Dalakas, V., ?Introduction to Special Issue on Sport Marketing and Sponsorship?, Journal of Business Research, vol. 124, pp. 695-697, 2021.\par \par C.  Bee, Dalakas, V., and Chen, J., ?The Simultaneous Sponsorship of Rival Teams: Beyond Ingroup Favoritism and Outgroup Animosity?, Psychology and Marketing, vol. 39, no. 1, pp. 196-213, 2021.\par \par J.  King and Bee, C., ?Better in the (Near) Future: The Effects of Social Identity on Temporal Perspective and Optimistic Evaluations?, European Journal of Social Psychology, vol. 50, no. 4, pp. 749-765, 2020.\par \par D.  K. Aiken, Bee, C., and Walker, N., ?From Passion to Obsession: Development and Validation of a Scale to Measure Compulsive Sport Consumption?, Journal of Business Research, vol. 87, pp. 69-79, 2018.\par \par A.  Rumpakis, Bee, C., and Lee, J., ?Collegiate Athletic Rebranding: Transforming the Visual Identity of Â鶹´«Ã½¸ßÇå?, Journal of School Public Relations, vol. 37, no. 2, pp. 249-274, 2016.\par \par C.  Bee and Neubaum, D., ?The Role of Cognitive Appraisal and Emotions of Family Members in the Family Business System?, Journal of Family Business Strategy, vol. 5, no. 3, pp. 323-333, 2014.\par \par K.  Malkewitz and Bee, C., ?Undertaking Brand Design in Sports?, 2014.\par \par K.  Malkewitz and Bee, C., ?Undertaking Successful Brand Design in Sport?, New York, NY: , 2014, pp. 89-108.\par \par K.  Malkewitz and Bee, C., ?Undertaking Successful Brand Design in Sport?, New York, NY: , 2014, pp. 89-108.\par \par C.  Bee and Madrigal, R., ?Consumer Uncertainty: The Influence of Anticipatory Emotions on Ambivalence, Attitudes, and Intentions?, Journal of Consumer Behaviour, vol. 12, no. 5, pp. 370-381, 2013.\par \par C.  Bee and Dalakas, V., ?Rivalries and Sponsorship Affiliation: Examining the Effects of Social Identity and Argument Strength on Responses to Sponsorship-related Advertising Messages?, Journal of Marketing Communications, 2013.\par \par C.  Bee and Madrigal, R., ?It's Not Whether You Win or Lose, It's How the Game is Played: The Influence of Sports Programming on Advertising?, Journal of Advertising, vol. 41, no. 1, pp. 47-58, 2012.\par \par C.  Bee and Madrigal, R., ?Outcomes are in the Eye of the Beholder: The Influence of Affective Dispositions on Disconfirmation Emotions, Outcome Satisfaction, and Enjoyment?, Media Psychology, vol. 24, no. 4, pp. 143-153, 2012.\par \par R.  Madrigal, Bee, C., Chen, J., and LaBarge, M., ?The Effect of Suspense on Enjoyment Following a Desirable Outcome: The Mediating Role of Relief?, Media Psychology, vol. 14, no. 3, pp. 259-288, 2011.\par \par C.  Bee and Havitz, M. E., ?Exploring the Relationships Among Involvement, Psychological Commitment, and Behavioral Loyalty in a Sport Spectator Context?, International Journal of Sports Marketing and Sponsorship, vol. 11, no. 2, pp. 140-157, 2010.\par \par U.  Orth, Malkewitz, K., and Bee, C., ?Gender and Personality Drivers of Consumer Mixed Emotional Response to Advertising?, 2010.\par \par U.  Orth, Malkewitz, K., and Bee, C., ?Gender and Personality Drivers of Consumer Mixed Emotional Responses to Advertising?, Journal of Current Issues and Research in Advertising, vol. 32, no. 1, pp. 69-80, 2010.\par \par U.  Orth, Malkewitz, K., and Bee, C., ?Gender and Personality Drivers of Consumer Mixed Emotional Responses to Advertising?, Journal of Current Issues and Research in Advertising, vol. 32, no. 1, pp. 69-80, 2010.\par \par C.  Bee and Kahle, L., ?Relationship Marketing in Sports: A Functional Approach?, Sport Marketing Quarterly, vol. 15, no. 2, pp. 102-110, 2006.\par \par R.  Madrigal, Bee, C., and LaBarge, M., ?Using the Olympics and FIFA World Cup to Enhance Global Equity: A Case Study of Two Companies in the Payment Services Category?, New York, NY: , 2005, pp. 179-190.\par \par S. A.  Jones, Bee, C., Burton, R., and Kahle, L., ?Marketing through Sports Entertainment: A Functional Approach?, Mahwah, NJ: , 2004, pp. 309-322.\par \par }