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C.  Bee, King, J., and Stornelli, J., ?Are you with or against us? The cognitive and emotional consequences of sponsoring a rival?, Journal of Business Research, vol. 124, pp. 698-707, 2021.\par \par J.  King and Bee, C., ?Better in the (Near) Future: The Effects of Social Identity on Temporal Perspective and Optimistic Evaluations?, European Journal of Social Psychology, vol. 50, no. 4, pp. 749-765, 2020.\par \par J.  King, ?Extending Constructivist Perspectives on Opportunity Production Through An Incorporation of Effectual Logics?, Entrepreneurship Research Journal, 2015.\par \par J.  King and Slovic, P., ?The Affect Heuristic in Early Judgments of Product Innovations?, Journal of Consumer Behaviour, vol. 16, no. 6, pp. 411-428, 2014.\par \par J.  King, ?Helpful & Safe vs Useless & Dangerous?, Its in the Bag. OSU-Cascades, 2013.\par \par J.  King, ?Untitled?, Academy of Marketing Science. Portland, OR, 2009.\par \par J.  King, ?Untitled?, American Marketing Association. San Diego, CA, 2008.\par \par }