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R.  Madrigal, Bee, C., Chen, J., and LaBarge, M., ?The Effect of Suspense on Enjoyment Following a Desirable Outcome: The Mediating Role of Relief?, Media Psychology, vol. 14, no. 3, pp. 259-288, 2011.\par \par R.  Madrigal, Bee, C., and LaBarge, M., ?Using the Olympics and FIFA World Cup to Enhance Global Equity: A Case Study of Two Companies in the Payment Services Category?, New York, NY: , 2005, pp. 179-190.\par \par }