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S.  Hodges and Cromer, C., ?Analysis of the Microcar Market in the United States and India: Impact of Macroeconomic Forces and Cultural Values?, Journal of Applied Business and Economics, 2011.\par \par C.  Dibrell, Craig, J., and Cromer, C., ?A study of Schumpterian (radical) vs. Kirznerian (incremental) innovations in knowledge intensive industries?, Journal of Strategic Innovation and Sustainability, vol. 7, no. 1, pp. 28-41, 2011.\par \par C.  Cromer, ?Consumer E-Commerce Dissonance?, Summer AMS. Portland OR, 2010.\par \par C.  Cromer, ?Understanding Web 2.0's influences on public e-services: A protection motivation perspective?, Innovation: Organization & Management, vol. 12, no. 2, 2010.\par \par C.  Cromer, ?Do Mia and Lebron Belong on the Same Field? The Effect of Multiple Athletic Endorsers on Firm Performance and Brand Awareness?, Summer AMA. San Diego, 2009.\par \par }