%0 Journal Article
%J Psychology and Marketing
%D 2021
%T The Simultaneous Sponsorship of Rival Teams: Beyond Ingroup Favoritism and Outgroup Animosity
%A Bee,Colleen
%A Dalakas,Vassilis
%A Chen,Johnny
%K Marketing
%B Psychology and Marketing
%V 39
%P 196-213
%8 2021
%G eng
%N 1
%2 a
%4 143537543168
%$ 143537543168