%0 Journal Article
%J Journal of School Public Relations
%D 2016
%T Collegiate Athletic Rebranding: Transforming the Visual Identity of Â鶹´«Ã½¸ßÇå
%A Rumpakis,Alexandra
%A Bee,Colleen
%A Lee,Jason
%K Marketing
%B Journal of School Public Relations
%V 37
%P 249-274
%8 2016
%G eng
%N 2
%2 a
%4 143537246208
%$ 143537246208