%0 Journal Article
%J Journal of Marketing Communications
%D 2013
%T Rivalries and Sponsorship Affiliation: Examining the Effects of Social Identity and Argument Strength on Responses to Sponsorship-related Advertising Messages
%A Bee,Colleen
%A Dalakas,Vassilis
%K Marketing
%B Journal of Marketing Communications
%8 2013
%G eng
%U http://dx.doi.org/10.1080/13527266.2013.828768
%2 a
%4 26607728641
%$ 26607728641