%0 Book Section
%D 2005
%T Using the Olympics and FIFA World Cup to Enhance Global Equity: A Case Study of Two Companies in the Payment Services Category
%A Madrigal,Robert
%A Bee,Colleen
%A LaBarge,Monica
%K Marketing
%C New York, NY
%P 179-190
%8 2005
%G eng
%2 d
%4 6262573057
%$ 6262573057