%0 Book Section
%D 2004
%T Marketing through Sports Entertainment: A Functional Approach
%A Jones,Scott A.
%A Bee,Colleen
%A Burton,Rick
%A Kahle,Lynn
%K Marketing
%C Mahwah, NJ
%P 309-322
%8 2004
%G eng
%2 d
%4 6262579201
%$ 6262579201