%0 Journal Article
%J Decision Sciences
%D 2015
%T The Dynamics of Pre- and Post-Purchase Service and Consumer Evaluation of Online Retailers: A Comparative Analysis of Dissonance and Disconfirmation Models
%A Park,Insu
%A Cho,Jeewon
%A Rao,H.R.
%K Management
%B Decision Sciences
%V 46
%P 1109-1140
%8 2015
%G eng
%N 6
%2 a
%4 41682219009
%$ 41682219009