%0 Journal Article %J Decision Support Systems %D 2012 %T The Effect of Pre- and Post-Service Encounter Performance on Consumer Evaluation of Online Retailors %A Park,I. %A Cho,Jeewon %A Rao,H.R %K Management %B Decision Support Systems %V 52 %P 415-426 %8 2012 %G eng %N 2 %2 a %4 37331269633 %$ 37331269633