%0 Generic
%D 2009
%T Do Mia and Lebron Belong on the Same Field? The Effect of Multiple Athletic Endorsers on Firm Performance and Brand Awareness
%A Cromer,Cory
%K Entrepreneurship
%K Strategy & Entrepreneurship
%B Summer AMA
%C San Diego
%8 2009
%G eng
%2 c
%4 14227820545
%$ 14227820545