%0 Generic
%D 1999
%T Strategic Value of Technology and Brand Equity
%A Gobeli,Dave
%A Mishra,C.
%A Koenig,Hal
%K Marketing
%K Strategy & Entrepreneurship
%B International Conference on Valuation of Intangible Assets in Global Operations
%C New Jersey
%8 1999
%G eng
%2 c
%4 646121472
%$ 646121472