%0 Generic %D 2016 %T From Fish Tank to the Open Ocean: Navigating the Institutional Field of CCT %A Belkhir,Meriam %A Brouard,Myriam %A Brunk,Katja H. %A Campana,Mario %A Dalmoro,Marlon %A Ferreira,Marcia Christina %A Figueiredo,Bernardo %A Huff,Aimee %A Scaraboto,Daiane %A Sibai,Olivier %A Smith,Andrew %K Marketing %B Consumer Culture Theory 2016 %C Lille, France %8 2016 %G eng %2 c %4 142437089280 %$ 142437089280