%0 Generic
%D 2007
%T Alumni Giving:  Cultivating Connections that Build Commitment
%A Koenig,Hal
%A McAlexander,Jim
%K Marketing
%B Symposium for the Marketing of Higher Education
%C San Diego, CA
%8 2007
%G eng
%2 c
%4 14290022401
%$ 14290022401